Snipes x Adidas

Berlin! The combination of both brands brings exactly the look onto the street for which Berlin is known: modern, authentic and confident. Naturally with the Superstars, one of the most popular sneakers in the world. The first impressions of the shoot are now available on Instagram.

• Shooting in Berlin
• Brand: Snipes x Adidas
• Model: Ariane

 

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We’re already looking forward to the next job! x

Who is Adias?

You don’t know Adidas? Here’s a quick explanation:

Adidas is one of the world’s most well-known sport and lifestyle brands. The company was founded in Germany in 1949 and is now present on all continents. Adidas is particularly known for sneakers, sportswear and equipment for numerous sports. At the same time, the brand also plays a major role in the streetwear scene. Models such as the Superstar, Stan Smith or Samba have long become established parts of the fashion world. Through collaborations with artists, athletes and designers, Adidas connects sport, lifestyle and modern street culture like no other brand.

• Founded in 1949 in Germany
• World-renowned sport and lifestyle brand
• Famous for sneakers such as Samba, Superstar and Stan Smith
• More about adidas

Who is Snipes?

Don’t know Snipes? Here’s a quick explanation:

Snipes is one of the largest streetwear and sneaker retailers in Europe. The company was founded in 1998 in Germany and today operates hundreds of stores across Europe and the USA. You’ll find trendy sneakers, streetwear, accessories and collections from well-known brands such as adidas, Nike, Puma or New Balance in its range. Snipes is particularly strongly rooted in urban and hip-hop culture. The brand regularly collaborates with artists, influencers and athletes and stands for modern streetwear, current trends and the lifestyle of the younger generation.

• One of the largest sneaker and streetwear retailers in Europe
• Founded in 1998 in Germany
• Known for urban fashion, sneakers and hip-hop culture

Emmanuel and L’Officiel Hommes Belgium – a debut for the history books

Anyone who knows the international fashion world will tell you: A first editorial in a renowned glossy magazine is no accident. It takes months of preparation, a convincing casting, the right agency – and, above all, that certain something that convinces an editorial team to choose exactly this face for exactly this issue.

L’Officiel Hommes Belgium belongs to the traditional L’Officiel group, one of the oldest and most respected fashion publications in the world. To appear in this magazine means to be in a league where aesthetics, craftsmanship and vision meet at the highest level. For Emmanuel, this means: His first major editorial is not just any job – it is a springboard that many models strive for over the years, yet never achieve.

The theme ‘Spring Awakening’ and its visual language

The issue is titled Spring Awakening – and this title is very much the programme. The photography works with natural light, soft contrasts and a colour palette that oscillates between fresh green, delicate beige and cool white. Emmanuel carries the looks with a lightness that cannot be learned – you either have it or you don’t. His look, his posture and his presence in front of the camera clearly show: Here is someone who has understood that modelling is much more than posing. It is communication. Between photographer, light, clothing and the person behind it.

What an editorial like this means for a career

For all those considering taking the path into modelling: an editorial in an international magazine is one of the most valuable currencies in the industry. It shows agencies, clients and creatives that a model not only meets the model measurements and requirements, but also functions well in a professional shoot. Anyone wanting to know the requirements to become a model should take a close look at such career paths – as they show what really matters in practice.

From New Face to Magazine Model – The Journey Behind the Scenes

Emmanuelle’s career began like that of many successful models: with a first step towards an agency. What many don’t know – this first step is the most difficult for most. Those who don’t know where to start will find a valuable orientation in a clearly structured overview of the steps to become a model.

Male models often start later than their female colleagues – and that’s not a disadvantage. On the contrary: The maturity, body language and presence that a young man brings when he consciously and preparedly enters the industry are often more convincing than the youthful talent that still needs to be shaped. Emmanuel is a perfect example of this.

Casting, preparation and the first contact with the agency

A Casting at CM Models is often the first professional contact with the world of modelling for many new faces. Those who know how to properly prepare for a casting have a decisive advantage. This includes not only the outer appearance – but also the inner attitude: self-confidence without arrogance, openness without naivety.

The model portfolio for casting also plays a central role. It is the visual business card of a model and should be carefully put together – with natural photos that show personality, and not with over-edited glossy shots that hide more than they show.

• ☐ Natural photos for the first portfolio
• ☐ Establish contact with a reputable agency
• ☐ Prepare a casting appointment professionally
• ☐ Keep measurements up to date and document them
• ☐ Gain experience in editorials

L’Officiel Hommes Belgium – Positioning within the international fashion world

To understand the significance of Emmanuel’s debut, a look at the structures of international fashion press and the major Fashion Weeks that set the rhythm of the industry is worthwhile. The major international shows – from the New York Fashion Week through the Paris Fashion Week to the Milan Fashion Week and the London Fashion Week – shape the visual language and the themes that magazines like L’Officiel Hommes take up. Those who want to understand the bigger picture should familiarise themselves with the Big 4 Fashion Weeks.

“A debut in an international fashion magazine is like standing on a big stage for the first time – the energy is overwhelming, but that’s exactly what brings out the best in you.”

Magazines as a Career Engine – An Overview

Emmanuelle’s career steps follow this exact pattern – and it’s no coincidence. It is the result of a well-thought-out strategy that from the beginning focuses on quality rather than quantity.

What Models Can Learn from Emmanuels Path

Sometimes the best way to understand your own possibilities is to look at successful careers and draw the right conclusions from them. Emmanuels story highlights several important lessons.

The right agency makes all the difference

Whether you are looking for a model agency in Berlin, want to work at a model agency in Hamburg or are interested in becoming a model in Frankfurt – the choice of agency is crucial. A reputable model agency does not ask for upfront fees, does not push unnecessary paid courses and has a transparent payment model. Anyone who wants to know whether an agency asks for model agency payment should immediately be suspicious – because model agencies without fees are the standard in the reputable industry.

• No upfront costs with reputable agencies
• Check transparent contract terms
• Research the agency’s references and clients
• Have a personal conversation before signing a contract
• Develop a portfolio together with the agency

Starting out part-time – no contradiction to success

Many successful models begin their journey modelling part-time – this also applies to male models. The flexibility that a part-time modelling job offers allows one to gain experience without having to give up a regular income immediately. How much a model can earn is explained in a detailed look at how much a model earns – because the range is large and depends on many factors.

Those with international ambitions and wondering how to make the step abroad will find valuable insights in articles about becoming a model in London or becoming a model in New York. Both cities are key points of the global fashion industry.

Fashion runway and presence – more than just walking

Alongside working in front of the camera, many models also include runway work as part of their repertoire. Those who know the most important catwalk and runway tips are well prepared for shows. And whoever knows when and where the next big events will take place – from the Fashion Week Berlin to international shows – can tailor their career planning accordingly.

Frequently asked questions about Emmanuel’s debut and the modelling career

How does a new face get a job in an international magazine?

The route usually goes through a well-connected modelling agency that actively maintains contacts with editorial teams and photographers. Editorials in renowned magazines like L’Officiel Hommes are rarely offered through open castings, but more often through direct requests to agencies. A strong portfolio, professional press photos and a clear positioning of the model are crucial. Anyone who wants to contact a modelling agency should keep this in mind.

What requirements are needed for a modelling debut at this level?

Alongside the classic requirements for minimum height model agency and proportions, it mainly comes down to presence, professionalism and the ability to work in a set. However, there are also ways for people who do not meet the classic standards – for example, by becoming a curvy model or through a model agency without a minimum height.

Can beginners start directly with a large agency?

Yes – and that is exactly the right approach. Many successful models were discovered and developed directly as a New Face by an agency, without prior experience. What matters is a convincing first impression at the casting. The Top 10 Model Agencies regularly look for fresh faces who do not bring previous experience – but personality, willingness to learn and the right basic prerequisites.

How can I take the first step myself?

The simplest and most direct way is to apply via the official casting portal. Anyone ready to take the first step should apply now and take control of their own career – just as Emmanuel did. With the right support, a clear plan and the necessary perseverance, a debut like his is not a utopia for many others, but an achievable goal.

Jonathan Anderson: From Loewe to Dior

Hardly any designer change in recent years has generated as much discussion as Anderson’s move from Loewe to Dior. During his time at Loewe, the Northern Irish designer transformed the Spanish fashion house into a global cult brand – with pixelated prints, artisanal refinement and an aesthetic that moved between intellectual artistry and everyday luxury. This signature style, combined with his sense for cultural resonance, brings Anderson to a house that stands on a completely different historical foundation.

A new creative overall responsibility

What makes Anderson’s new role special: for the first time at Dior, he is taking charge of all creative areas simultaneously – women’s fashion, men’s fashion and couture. This trifecta is rare and significant. Under previous Creative Directors, these lines were sometimes split; consolidating them under a single creative voice gives Anderson a design power that few other designers currently possess. Those wondering how Dior’s future runway aesthetic will develop and which models will be in demand should closely analyse Anderson’s previous casting decisions at Loewe – he always preferred exceptional personalities over classic runway types. For all those wondering what it means to meet the requirements to become a model, the criteria under Anderson’s leadership could shift significantly.

The role of Delphine Arnault as CEO

Without Delphine Arnault, this story is not complete. As CEO of Dior, she brings a strategic precision that channels Anderson’s creative impulses and makes them scalable. Arnault is not a passive observer – she is the architect of the growth strategy. Her approach: preserving the historical heritage of Christian Dior while simultaneously opening up new target groups. This tension between tradition and disruption is exactly what Anderson feels at home in.

Anderson’s Design Philosophy: What Will Make Dior Different Now

Those who know Anderson’s signature know: it is never just about clothing. It is about ideas translated into fabric. At Loewe, he worked with artists, drawing inspiration from ceramic objects, folkloric textiles and sculpture. This way of thinking meets a house with iconic codes – the “New Look”, the Bar jacket, the Cannage pattern. The question is not whether Anderson will use these codes, but how he will deconstruct and reassemble them.

Streetwear Influences Meet Haute Couture Craftsmanship

Anderson has no fear of the street. At Loewe, he mixed hand-stitched leather work with oversized hoodies, appealing to a generation that sees luxury not as distance but as attitude. This sensitivity could spark a revolution at Dior: Haute Couture that invites rather than intimidates. For models, this means that mobility, personality and authenticity on the runway and catwalk tips become more important than perfect symmetry. At the same time, the demands on craftsmanship and precision are increasing – Anderson’s shows are always technically demanding productions.

Sustainability and Craftsmanship as Brand Core

Another aspect that defines Anderson’s approach is his commitment to craftsmanship. Even at Loewe, he built his own artisan ecosystem, incorporating shoemakers, leather tanners, and textile artists. At Dior, he could take this approach to a new level – and send out messages that go far beyond the actual collection. This is likely to also influence the profile of models sought for Dior campaigns. Those who want to understand which model measurements and requirements really matter today will notice: the focus on personality and presence is increasing further.

What the change means for the international fashion world

Designer changes at big houses work like dominoes. They change budgets, casting decisions, collaborations and the aesthetics on the world’s most important runways. The Paris Fashion Week dates will shift in content – Dior is a cornerstone around which others orientate themselves. The same applies to the Big 4 Fashion Weeks as a whole: what Dior does influences what London, Milan and New York follow.

Impacts on casting and model profiles

Anderson is known for casting unexpected faces. At Loewe, models who were barely known suddenly appeared in the front row of the most important collections. This openness to new profiles is a real opportunity. Anyone who attends a casting at CM Models and is well prepared should know: the criteria for luxury runways will become more accessible under Anderson, but at the same time more demanding in their complexity. A good model portfolio for casting is essential in this context.

At the same time, Anderson’s philosophy opens doors for models beyond traditional size charts. Those who want to find out how to become a curvy model or what opportunities there are for plus-size models will find new arguments for diversity at the highest level under Anderson’s aesthetic.

Dior under Anderson: A Comparative Assessment

To make the change tangible, a direct comparison between Anderson’s previous work at Loewe and what Dior historically represents – as well as where the journey could be heading – is worthwhile:

What up-and-coming models should specifically do now

A change at the top of a house like Dior is not just industry news – it is a signal. Anyone aspiring to a career in modelling and aiming to walk on luxury runways such as the Paris Fashion Week Termine or the Milan Fashion Week Termine should act now. The doors are turning, and those who are prepared will get through.

A serious agency is the first and most important step. Whether it’s Modelagentur Berlin, Modelagentur Hamburg or Model werden Frankfurt – start locally, think globally. Important here: Never pay fees. Those who want to check whether an agency is trustworthy will find all important hints at Seriöse Modelagentur. An overview of the Top 10 Modelagenturen also helps with orientation.

“Anderson is not interested in the face everyone knows – he is looking for the face everyone wants to know. That is the difference to almost everything that came before.”

— Insider from the Paris casting scene

Checklist: How to prepare for Dior’s new aesthetic

• ☐ Research Anderson’s previous Loewe collections
• ☐ Analyse of the current Dior archive and codes
• ☐ Tailor your portfolio to personality and character
• ☐ Casting preparation with professional coaching
• ☐ Choose an agency without upfront fees
• ☐ Secure Fashion Week dates in your calendar
• ☐ Intensify runway training
• ☐ Submit applications to reputable agencies

What models need to know about Anderson’s casting philosophy

• Personality beats classic measurements
• Craftsmanship and body awareness are essential
• Experience with editorial formats is an advantage
• Versatility between couture and streetwear
• International flexibility is expected
• Quick response times at castings matter

Those just starting out will find all the necessary information on the Model become steps as well as on the question of whether a career as a model on the side is possible. For a direct entry, it is recommended to use a Apply now option with an established agency.

Frequently asked questions about Jonathan Anderson and Dior

Why is Anderson’s move to Dior so significant?

Anderson is one of the few designers who have managed to completely transform an existing luxury house without destroying its DNA. At Loewe, he proved that he can combine relevance and craftsmanship. At Dior – a house with even deeper historical roots and greater market weight – this is a rare qualification. Moreover, he takes over all creative lines simultaneously, giving him unique creative freedom.

What impact does the move have on model castings at Dior?

Anderson’s previous casting decisions reveal a clear preference for strong, unconventional personalities. Traditional size charts are becoming less important, while presence, movement quality, and personality profile are rising in significance. Those who look into the current minimum height modelling agency requirements will notice that the range of acceptable profiles is expanding. A modelling agency with no minimum height can also be the right starting point.

How should I prepare for a casting in the post-Anderson era?

The foundation remains a professionally compiled model portfolio for casting and a solid casting preparation strategy. In addition, you should familiarise yourself with Anderson’s aesthetic: watch his Loewe shows, understand the connection between art and fashion in his work and work on a catwalk presence that balances control and personality. Those who want to think internationally will find valuable insights into global markets with becoming a model in London and becoming a model in New York.

Is it worth starting in the fashion industry as a beginner?

Absolutely – and this moment is particularly favourable. Big houses like Dior are looking for fresh faces under new Creative Directors as existing networks are recalibrated. Anyone who now positions themselves professionally, chooses a reputable agency and understands What does a model earn? in different market segments can benefit from this period of change. Important: Never pay dubious agencies – always check whether a model agency asks for payment? and if so, that is a warning sign. Only agencies that work as model agencies without fees are trustworthy.

Take the next step now

A designer change at the top of Dior changes the rules – but the foundations of a successful modelling career remain the same: professional preparation, the right agency and a clear self-image. Those who act now are in the best position.

• Research Anderson’s previous Loewe collections to understand his casting preferences
• Compile a portfolio that highlights personality more than classic measurements
• Practice runway technique with a focus on control and presence – not just speed
• Choose exclusively agencies without upfront fees for the start

“Anderson is not looking for perfection. He is looking for posture. That is the difference between a face in the audience and a face on the runway.” — Paris casting director, 2025

Who is ready should start immediately: An application with a modelling agency is the first concrete step. Those who are still unsure can find all relevant information on requirements for modelling. And those who want to know how castings take place and how to prepare for becoming a model will find a structured introduction there.

Leadership change at the corporate top: Jean-Marc Duplaix takes over

Jean-Marc Duplaix, Kering’s long-serving CFO, takes on the role of CEO during a period that is anything but easy for the group. As a numbers expert, he knows the company’s structures from the inside – a quality that sets him apart from many of his predecessors. Not an external manager who has to find his feet first, but an insider who knows where the levers are.

Duplaix is regarded as sober, strategic and precise. His focus is not on spectacular announcements, but on measurable results. That is exactly what Kering needs at a time when competition from German fashion designers and international luxury conglomerates is increasing equally. This is relevant for aspiring models and young talents, because: anyone who wants to walk or shoot for one of the Kering brands must understand which aesthetics these houses will shape in the future.

From the numbers side to corporate leadership

As CFO, Duplaix was heavily involved in the decision of which brands would receive investments and which would be put on a spending cut. Now he carries overall responsibility. This experience allows him to take a broader view, something purely creatively driven CEOs often lack. Anyone wondering what a model earns will in the future notice that the budgets of the Kering houses directly depend on how profitable the corporate strategy is actually implemented.

New board, new dynamics

Alongside Duplaix, the entire board of directors has been completely restructured. The new leaders bring international experience in the areas of digitalisation, sustainability and brand strategy. These changes will be particularly noticeable in the areas of casting and campaign planning – good news for everyone looking to enter the world of fashion through a Casting at CM Models.

Gucci, Balenciaga and Saint Laurent: Three Brands, Three Strategies

Kering is more than the sum of its parts – but these three brands are its core. Each represents its own aesthetic, its own target audience and its own challenge. The new leadership has developed an individual plan for each brand, based on realistic market analyses.

Gucci: Return to Substance

Gucci has been struggling for some time to find its place in an evolving luxury world. After years of experimental aesthetics, the house is now focusing on a return to craftsmanship and the iconic DNA of the brand. Anyone considering becoming a model for Gucci campaigns should be aware that the model measurements and requirements can vary depending on the brand’s positioning.

Balenciaga: Rebuilding Trust

Balenciaga has had turbulent times behind it. The brand is consistently working to regain lost trust – through clear communication, authentic campaigns and a creative vision that polarises but does not provoke. This requires models and faces who embody credibility. Anyone considering applying to a serious modelling agency should keep this aspect in mind.

Saint Laurent: Consistent Elegance

Saint Laurent remains the most stable pillar in the Kering portfolio. The brand has retained a clear identity – minimalist elegance, urban rigour, timeless silhouettes. The new board plans to further develop these strengths without compromising the brand’s soul. Anyone considering international appearances at shows such as the Paris Fashion Week or the Milan Fashion Week should keep this profile in mind.

Strategic Overview: What Kering Specifically Plans

The following table provides a structured overview of the strategic priorities of the three core brands under the new leadership:

Sustainability and digitalisation as new core themes

Kering has always been a pioneer in sustainability – and this commitment will not only be maintained under the new leadership, but intensified. Duplaix has clearly communicated that ecological and social responsibility is not a marketing measure, but a strategic foundation.

“Luxury without responsibility is no longer luxury – it is indifference in expensive packaging.”

At the same time, Kering is driving digitalisation forward. Virtual shows, digital collection presentations and data-driven casting processes are becoming the norm. This has direct effects on models and agencies. Anyone applying today at a Berlin modelling agency or a Hamburg modelling agency should be aware that digital presence and an online portfolio are just as important as the classic sedcard.

What sustainability means for models

The Kering brands are increasingly placing value on sustainable production – this also includes the treatment of models. Fair working conditions, transparent contracts and respectful treatment on set are not a given in the industry, but are increasingly being demanded by Kering. Anyone who wants to know whether modelling agencies can charge fees or how to find a modelling agency without fees is on the right path to a professional career.

• Kering prioritises sustainable materials
• Fair working conditions on set are a must
• Digital campaigns reduce travel
• Long-term brand ambassadors instead of one-time hires
• Diversity in campaigns is actively promoted

What Kering’s transformation means for aspiring models

Kering’s restructuring is not an abstract corporate issue – it has concrete effects on the entire fashion world and thus also on everyone aiming for a modelling career. Those who know the requirements to become a model and take the right steps can benefit from this change.

Kering brands are increasingly seeking diversity – in sizes, origins and personalities. This is an opportunity for everyone who previously believed they did not meet the classic measurements. Whether becoming a curvy model, becoming a model in larger sizes or starting out with a modelling agency without a minimum height requirement – the doors remain open wider than ever before.

Anyone aiming to build a career should be aware of the following steps: How to become a model steps, preparing the right casting preparation and creating a convincing model portfolio for casting. The question of the minimum height for modelling agencies should also be clarified in advance.

Checklist: How to prepare for Kering castings

• ☐ Have professional headshots taken
• ☐ Update and digitise your model portfolio
• ☐ Accurately measure and record your body measurements
• ☐ Research modelling agencies with a good reputation
• ☐ Submit casting applications to established agencies
• ☐ Mark Fashion Week dates in your calendar
• ☐ Design your social media presence professionally
• ☐ Apply online now at CM Models apply here

Those looking to gain initial experience on the side will find valuable tips in the article Modeling part-time. And whoever knows which Top 10 Model Agencies are currently active on the market has a clear advantage when choosing an agency.

For international ambitions, a look at Becoming a model in London and Becoming a model in New York is worthwhile – both locations where Kering brands regularly hold castings. Not least, the Big 4 Fashion Weeks are the place where it is decided who will be booked for the next season – and the New York Fashion Week dates as well as the Fashion Week Berlin also offer opportunities for newcomers.

• International experience increases bookability
• Multilingualism is a real advantage
• Professional agencies open luxury doors
• Runway training significantly increases chances

Anyone looking to get started should also know how to contact a modelling agency properly and which catwalk and runway tips really matter. Moreover, it’s worth considering becoming a model in Frankfurt – a growing fashion metropolis with direct access to international agencies.

Common questions about Kering and luxury fashion

Who is Jean-Marc Duplaix and why is he relevant to the fashion world?

Jean-Marc Duplaix is the new CEO of Kering and therefore one of the most influential decision-makers in the global luxury fashion world. As a former CFO, he knows the financial structure of the group in detail. His decisions directly influence which campaign budgets are allocated, which brands grow and which aesthetic will shape the upcoming collections – and thus also which models and agencies Kering will book.

How does Kering differ from LVMH?

Both companies belong to the absolute top of the global luxury industry. LVMH is larger and more diversified – from wines through cosmetics to watches. Kering, on the other hand, focuses more strongly on fashion and leather accessories with a more concentrated portfolio of brands. This concentration makes Kering more agile in its brand strategy, but also more vulnerable when a core brand like Gucci struggles.

What impact does Kering’s transformation have on model castings?

Kering’s new strategic focus means that castings will be more targeted and selective. Brands like Saint Laurent are looking for clear, consistent types that match the brand identity. At the same time, diversity is being emphasised more strongly at Gucci and Balenciaga. Those who are well prepared – with a professional portfolio, clear measurements and agency support – have realistic chances of being considered.

Is it worth entering the fashion industry now?

Yes – right now there are opportunities. The change within major companies like Kering is creating new demand for fresh faces and diverse personalities. Those who know the right steps, are professionally prepared and apply with a reputable agency can benefit from this realignment. The best first step is a solid application – ideally apply now.

JOSH V and Milva: A Partnership on Equal Terms

The Dutch label JOSH V was founded with a clear vision: fashion for women who know themselves. No compromises when it comes to materials, no half-measures in craftsmanship. The autumn collection consistently embraces this philosophy — and chooses Milva as a face that embodies this very attitude. The collaboration didn’t happen by chance. Those who know the visual language of JOSH V will recognise: the brand relies on models with personality, with a story, with presence. Milva brings all of that with her.

The campaign was realised in a magnificently staged interior — dark wooden panelling, antique mirrors, light that falls like in a Flemish painting. The collection itself moves between structured blazers, flowing maxiskirts and deeply saturated colours: Bordeaux, slate grey, camel brown. Those interested in a career in modelling and who want to understand what it takes to become a model will see here: it’s not just about measurements — it’s about attitude.

The Visual Language of the Campaign

The photographers relied on natural backlighting, which sculpts Milva’s features without smoothing them out. Intentionally. The fine lines, the calm gaze, the sovereignty — all of this is not hidden, but celebrated. Each image breathes a kind of quiet authority that cannot be styled. It is created through decades on the floor of the fashion world — from runways in Milan to New York Fashion Week dates, which set the pace for the international season.

What sets JOSH V apart from other labels

Many labels talk about inclusion. JOSH V lives it through their casting decisions. Those who know the history of the Big 4 Fashion Weeks know: For a long time, very young, very slim silhouettes dominated the shows. JOSH V consciously breaks with this tradition — and thereby gains a loyal, affluent target audience that has long felt unseen in fashion.

Milva: Career, Demeanour and the Secret of Her Presence

Milva is no new face. She is an institution. Anyone following her career understands that sustained success in modelling is no accident. It takes discipline, adaptability and a clear image of oneself. Many aspiring models underestimate which steps to become a model are really necessary to remain in the industry in the long term. Milva is living proof: whoever masters the basics and sees their personality as an asset builds a career — not just a season.

“Fashion is not youth. Fashion is attitude. And attitude has no expiry date.”

For the JOSH-V campaign, this means: Milva brings not just her looks, but her entire story. The experience of staying calm in front of the camera when the light fails. The knowledge of which angle changes a silhouette. The awareness that a glance can tell more than an entire outfit. Anyone wanting to know how to professionally prepare for such a level should seriously engage with the topic of preparing for a casting — because that is exactly where the career begins.

Age diversity as a brand strategy

The decision to put Milva at the centre of the autumn campaign is not a sentimental gesture — it is a strategic move. Studies from the fashion industry show that women over 40 make independent purchasing decisions and are more brand loyal than younger target groups. Whoever speaks to them authentically gains not just a customer — but an ambassador. JOSH V has understood this. And Milva gives this concept a face that works.

The Collection in Focus: What Autumn Means

JOSH V interprets autumn not as withdrawal, but as a new beginning. The collection is rich — in texture, in colour, in message. Heavy fabrics with light draping. Tailoring that flatters without restricting. And details that you only discover on a second glance: horn-effect button plackets, seams with hidden pleating, collars that remind of classic tailoring.

Key pieces of the autumn campaign

• Structured oversized blazer in camel brown
• Maxi skirt in viscose crepe, bordeaux
• Tailored wrap dress with belt detail
• High-neck blouse, slate grey
• Long wool coat with stand-up collar

Those interested in runway aesthetics will find references to classic shows in this collection — from Milan Fashion Week dates to the shows at Fashion Week Berlin. The signature is international, the claim is clear: wearable luxury fashion for women who know what they want.

Styling tips straight from the shoot

The campaign’s styling team worked with a simple principle: one statement piece, the rest minimal. The blazer carries — the rest steps back. The dress speaks — the jewellery stays silent. This rule applies to the catwalk as well. Those who want to learn more about professional presence on the runway will find practical guidance in the runway and catwalk tips.

What campaigns like these mean for the modelling industry

The Milva-JOSH-V collaboration sends a message — to agencies, to labels, to aspiring models. Diversity is no longer a trend. It is an expectation. Anyone looking for a modelling agency today should take a close look at how an agency is staffed and what values it upholds. Whether it’s Modelagency Berlin or Modelagency Hamburg — serious agencies are recognised by their range, not by their uniformity.

For many aspiring models, the first step is the biggest hurdle. Am I tall enough? Do my measurements fit? The answer: it depends on which segment interests you. A model agency without minimum height requirements opens up perspectives that classic high fashion agencies do not offer. And those who want to become curvy models find more opportunities today than ever before. Those aiming to become plus-size models should look into specialised agencies that specifically promote and represent these strengths.

Anyone looking to get started should also find out about the financial aspects: How much does a model earn? is one of the most common questions — and the answer depends largely on segment, experience and agency. Important to note: Whether a modelling agency charges money? should never be a question — reputable agencies do not charge any upfront fees. Anyone who comes across a modelling agency without fees is on the safe side.

Your application checklist for the first step

• ☐ Current photos (natural, no heavy make-up)
• ☐ Note down measurements and clothing size
• ☐ Create a CV with relevant experience
• ☐ Model portfolio for casting put together
• ☐ Research and compare reputable agencies
• ☐ Casting with CM Models book or enquire about
• ☐ Set realistic expectations and think long-term
• ☐ Create a schedule for modelling as a side job

Anyone thinking internationally should get to know the major markets: becoming a model in London or becoming a model in New York are goals that require preparation — but are achievable if the foundations are right. And if you’re wondering how to make your first professional contact: writing to a modelling agency in a structured way is the first concrete step.

Frequently asked questions about Milva, JOSH V and modelling

Who is the JOSH-V autumn collection made for?

The collection is aimed at women who combine feminine elegance with modern confidence. The cuts are body-conscious, but not restrictive — and cover a wide range of sizes. The campaign casting with Milva underlines that this fashion is not age-bound.

How can I be booked for premium campaigns as a model?

The route goes through a professional agency, a strong portfolio and proven experience. Those who are just starting out should know the Model Measurements and Requirements that agencies expect — and then inform themselves about a structured entry, for example through a Top 10 Model Agencies comparison or a direct application. For a direct entry, the first step is recommended via Apply now.

What significance do Fashion Weeks have for campaigns like these?

Fashion Weeks such as the Paris Fashion Week Dates or the London Fashion Week Dates set the trends that campaigns align with. Many labels — including JOSH V — develop their campaign looks in parallel to or after the major fashion shows. Whoever understands the rhythm of the fashion world also understands why autumn campaigns usually appear at a certain time.

Is modelling after 40 realistic?

Yes — and Milva is perhaps the most convincing proof of this. The market for so-called “Mature Models” is growing because the target audiences of major brands are getting older and more affluent. Whoever can distinguish a reputable modelling agency from dubious providers and uses the right channels also has real opportunities beyond the classic age limits — provided that poise, professionalism and presence are spot on.

More about professional modelling: Find out on cmmodels.de/modelagentur/ how we connect models and clients — or apply directly as a model at CM Models.

Nafa Salvana as the face of DIESEL: What makes this campaign special

When a fashion brand like DIESEL starts a new chapter, it’s not through interchangeable faces, but through people who embody a stance. Nafa Salvana does exactly that. In an era where authenticity has become the most important currency in the fashion business, Nafa brings something that can’t be styled: real presence.

Glenn Martens – known for not simply renewing brands but reinventing them – has developed a vision for DIESEL that celebrates contradictions. Hardness meets vulnerability. Industry meets body. Reality meets staging. Davit Giorgadze’s photography captures this tension in every frame. The result are images that stay in the memory – not because of the clothing, but because of the energy behind them.

For models looking to break into the industry, it’s worth taking a look at what requirements to become a model really mean and why personality is now at least as important as measurements.

The creative vision behind the campaign

Glenn Martens consistently works against the expectations of the fashion industry. For DIESEL, that means no smooth glossy worlds, but images with friction, texture and depth. The SS campaign was shot in locations that create contrast – between the luxury of high-end fashion and the raw aesthetic of urban environments. Nafa navigates this tension with a naturalness that is invaluable in front of the camera.

Those wishing to understand how international fashion shows and campaigns impact a model’s career will find important contextual information at the Big 4 Fashion Weeks and the dates of the Milan Fashion Week.

What Models Can Learn from Nafa

Nafa shows that the difference between a good and an exceptional model does not lie in perfection, but in the ability to convey energy. Pose can be learned. Presence cannot. Anyone interested in a career in fashion should first familiarise themselves with the basic steps to becoming a model – and then work on understanding their own personality as their strongest asset.

“The face is the first thing you forget. The energy is what you remember.”

DIESEL Spring/Summer Overview: Campaign, Style, Meaning

To understand the significance of this campaign, a structured look at the most important elements is helpful – from the casting through to creative direction and visual language:

This campaign is not an isolated case. DIESEL has consistently pursued a course under Glenn Martens that repositions the brand – away from the mainstream, towards an audience that sees fashion as an expression of identity. Those who want to follow the international developments in fashion will find current insights into the most important global stages at the New York Fashion Week and the Paris Fashion Week.

The Road to Business: What You Can Take from Nafas’s Career

Campaigns like this show where a modelling career can lead – but they don’t show what the journey looks like. The start is usually more sober than the finished images suggest. It begins with realistic self-assessment, the right agency, and an understanding of what the industry really demands.

Measurements, Size and What Really Matters

The question of measurements is valid, but not final. Those who want to know which physical requirements are actually relevant will find a comprehensive overview at Model Measurements and Requirements. It is important to know: The industry has changed. The classic Minimum Height for Model Agencies is no longer the only benchmark.

More and more agencies are deliberately looking for models outside of classical norms. For all those wondering whether their look fits the standard, there are clear answers at Becoming a Model for Larger Sizes and Model Agencies without Minimum Height. The field of Becoming a Curvy Model is also growing steadily and offers real career opportunities with renowned agencies.

This is how a serious entry looks like

A sustainable entry into the modelling industry follows a clear logic. Those who know the right steps save time, money and avoid typical beginner mistakes:

• Realistically assess your own strengths and look
• Research and compare reputable agencies
• Have professional headshots taken
• Attend casting appointments prepared and strategically
• Seek and implement feedback from professionals
• Patience and consistency as fundamental prerequisites

Anyone wishing to take the step towards a professional agency will find all relevant information about the application process at Casting bei CM Models. In addition, reading about preparing for a casting is worthwhile – because the difference between a convincing and a forgettable performance often lies in the details.

Starting a modelling career in Germany and internationally

Germany has established itself as a solid player in the international fashion industry. The Fashion Week Berlin has enabled numerous models to make their entry into international careers. Cities such as Hamburg, Frankfurt and Berlin offer local structures that can serve as a springboard.

Those looking to start locally will find regional starting points with strong industry connections at the Modelagentur Berlin and the Modelagentur Hamburg, as well as under the topic of Model werden Frankfurt. Those wishing to look beyond Germany should find out what it means to become a model in London or New York – two of the most important markets worldwide.

For the London Fashion Week and international runways: only those who are well prepared and bring a strong Model portfolio for casting will be noticed in the long term. Catwalk and runway tips help to make the first appearance confidently.

Costs, earnings and the question of seriousness

One of the most common concerns when starting out relates to money. Do I have to pay an agency? What do I really earn? Reputable agencies do not charge upfront fees – those who want to know more can read up on Model Agency Paying Fees? and Model Agency Without Fees. Realistic earnings expectations can be found in How Much Does a Model Earn?

For many, the start is initially a side project – Modeling as a Side Job is a viable and often recommended way to get to know the industry without putting everything on the line straight away. When looking for the right agency, Serious Model Agency criteria and an overview of the Top 10 Model Agencies can help. Those who want to make initial contact can find practical tips on the topic of Contacting a Model Agency as well as with the German Fashion Designers who regularly work with agencies.

Your Application Checklist

Before you apply, make sure to tick off the following points – a complete and professional application makes all the difference:

• ☐ Up-to-date, natural application photos (no heavy make-up)
• ☐ Current and accurate measurements and height provided
• ☐ A short, personal cover letter written
• ☐ A model portfolio or digital portfolio created
• ☐ Suitable agency researched and criteria checked
• ☐ Availability and contact details fully provided
• ☐ Questions about costs and contracts clarified in advance

If you’re ready to take the next step, then apply now – and show what makes you stand out.

Frequently asked questions about model campaigns and getting started

How do you get cast for a brand campaign like DIESEL?

For international campaigns of big brands like DIESEL, models are usually approached directly through established agencies. The casting process is handled internally by the creative team in collaboration with the agency. As a model, the most important step is to be signed with a reputable agency, have a strong portfolio and regularly attend castings. Spontaneous applications to brands directly are uncommon and not very promising in this segment.

What role does a Creative Director play in a campaign?

The Creative Director is the overarching vision behind a campaign. They decide on the visual language, casting, locations, styling and the overall message. Glenn Martens, for example, has redefined DIESEL as a brand – this is reflected in every campaign. For models, this means: Those who work with a strong Creative Director are often told as part of a bigger story, not just as a clothes wearer.

Do I have to live in a big city to become a model?

No, but the proximity to an active fashion market makes the entry significantly easier. Cities such as Berlin, Hamburg, Frankfurt, London and New York offer the densest agency and casting structures. Many models, however, start locally and build their careers from there. The key is the agency, not the place of residence – those who are under contract with a well-connected agency can be booked for international jobs even from smaller towns.

How long does it take to get your first modelling jobs?

This varies greatly from person to person. Those who are well prepared for their first casting, bring a convincing portfolio and have the right look for the market can already get their first bookings within a few weeks. Realistically, however, building a stable career takes months to years. Regular participation in castings, openness to feedback and continuous development are the most important factors for long-term success.

More about professional model work: Find out on cmmodels.de/modelagentur/ how we connect models and clients — or apply directly as a model at CM Models.

MAYZ – A Label That Takes Its Own Path

In a time when fast fashion floods the market, MAYZ dares to offer an alternative. The young Swedish designer label consciously opts for small production runs, carefully selected materials and an aesthetic as timeless as the nature it draws from. The founder and creative director of the label does not see fashion as seasonal consumer goods, but as an expression of an inner attitude. Anyone who wears the pieces from the first collection is wearing a story – the story of the ocean.

MAYZ stands for a design approach with deep roots in Scandinavia: functional beauty, reduced silhouettes, honest materials. The connection to German fashion designers and their minimalist heritage is clearly felt, even though MAYZ originates from the far north. Labels like this are the ones that show that the best modelling agencies are always on the lookout for fresh, authentic brands – because this is exactly where tomorrow’s campaigns are being created.

The Philosophy Behind the Name

„MAYZ” is not a random artistic term. It plays with the idea of the path – your own, sometimes complicated, but always honest journey through life. That is why the collection carries the programme title „Find Your Way – Ode to the Ocean”. The sea becomes a metaphor: unpredictable, powerful, beautiful and interspersed with breathtaking silence. Those expecting a fashion show and catwalk experience got something better in Sweden – real nature as a stage.

Materials and Cuts of the Debut Collection

The pieces from “Ode to the Ocean” follow a clear colour concept: Saltwater Blue, Off-White, Sandbeige and deep slate grey dominate the palette. The cuts are delicate and flowing – dresses that move in the wind like waves. Only natural and sustainably produced fabrics are used: organic linen, Tencel blends and recycled ocean plastic as an accessory material. No piece in the collection feels constructed – everything feels as if it has grown organically.

The Shoot in Sweden – Behind the Scenes

Sweden in spring is a world of its own. The nature of Scandinavia makes no compromises: the light breaks differently, the winds come without warning, and the landscape changes within minutes between dramatic and tender. Exactly this unpredictability was intended. Our team searched for locations off the tourist trails – rocky coastlines, seagrass-covered dunes, lonely wooden piers over quiet fjord inlets.

Clara, who was in charge of the shoot for us, brought exactly the energy MAYZ needed: grounded, authentic, with a natural presence in front of the camera that can’t be staged. For all those wondering how to approach such projects as a model: The first step is usually the casting at CM Models – followed by solid preparation, which you can find in the article preparing for a casting.

Location-Scouting: Sweden’s Wild Coast

The actual shoot took place over three days at different coastal areas along Sweden’s west coast. Each location was individually matched to the pieces in the collection. The flat rock formations provided perfect contrasts to the flowing off-white dresses, while the dunes picked up on the sand beige of the linen pieces. A short film crew accompanied the shoot throughout – the result is an atmospheric video that documents the entire story behind the campaign.

“Fashion that really wants to say something doesn’t need a studio backdrop. It needs truth – and that’s found outdoors, where the wind plays its part.”

Video Production: More Than a Lookbook

The accompanying video for the collection is not a classic fashion film format. It does without music overload and staged poses in favour of documentary honesty. You see Clara in motion, the team setting things up, nature in its full untamed glory. This approach is bold – and exactly what a debut collection from an emerging label needs to stand out from the Berlin Fashion Week machinery and mainstream.

What makes this project particularly relevant for aspiring models?

Shooting projects like the one for MAYZ in Sweden are exactly the kind of jobs models are built for at a serious agency. They are not mass productions, but collaborative projects with real creative value – and they require the model to act independently, improvise and deal with unpredictable conditions. That’s the difference between someone who looks good and someone who can really model.

For everyone who wants to know how to get involved in such projects: The journey begins with the right information. Take a look at what the requirements to become a model really are, what specific steps to become a model you need to take and what’s behind the much-discussed sizes and requirements. Anyone who believes modelling is only for certain people is wrong – as a glance at becoming a model in larger sizes or becoming a curvy model shows.

Agency, Casting, Portfolio – The Way to Your First Booking

Projects like the MAYZ shoot don’t come about through social media alone. It requires a professional foundation: a model portfolio for casting, the knowledge of how to contact a modelling agency, and a realistic understanding of whether a modelling agency charges fees. Spoiler: A reputable modelling agency works exclusively on a commission basis – they earn when you earn. Anything else is a red flag. Find out also how to find a modelling agency without fees, and whether modelling agencies without minimum size requirements could be suitable for you.

MAYZ in the context of the international fashion world

So close MAYZ is to its Scandinavian roots, so global is the label’s vision. The first collection was deliberately presented outside the Fashion Week calendar – a statement. Because the big stages, whether the Big 4 of Fashion Weeks, the New York Fashion Week, the Paris Fashion Week, the Milan Fashion Week or the London Fashion Week, may attract attention, but also bring with them the pressure of the industry. MAYZ chooses its own rhythm.

Those who want to discover the label and at the same time understand how the international fashion world works will find valuable perspectives in our article about becoming a model in London and becoming a model in New York. Both cities are gravitational centres for exactly the creative newcomers that labels like MAYZ are looking for in their campaigns.

Comparison: Mainstream Campaign vs. Indie Label Shoot

What you can take from the MAYZ project

Fashion is more than just clothing – and modelling is more than just posing. The MAYZ shoot in Sweden is an example of how a brand, a model and a photography team can create something that goes far beyond the brief. If you’re thinking of getting into the modelling industry yourself, there are more ways than ever before. Part-time modelling is an option, as is starting through agencies near you – whether it’s model agency Berlin, model agency Hamburg or becoming a model in Frankfurt.

And if you want to know, what minimum height modelling agencies require or what a model really earns – we have the answers. The most important step remains the same: to start.

• Serious agencies do not ask for upfront fees
• Natural locations require flexibility from the model
• Smaller labels often offer more portfolio depth
• Casting preparation is crucial
• Sustainability is becoming increasingly important in fashion

Your personal application checklist

Before you apply to an agency, you should make sure you are well prepared. Use this checklist as a starting point:

• ☐ Current photos taken in natural light
• ☐ Measurements (height, clothing size, shoe size) noted
• ☐ Model portfolio or digital application portfolio compiled
• ☐ Research the agency in advance
• ☐ Check the agency’s seriousness criteria
• ☐ Tailor your application letter to the label
• ☐ Consider availability and willingness to travel
• ☐ Submit your application directly via the official form

Ready for your first step? Apply now and discover what you’re capable of.

FAQ: MAYZ, the shoot and the way into the business

Where can I buy the MAYZ collection?

“Find Your Way – Ode to the Ocean” is currently available via the official online shop of MAYZ. The label focuses on limited editions, so it’s worth getting in early. Information about stockists and possible pop-up presentations will be communicated through the label’s social media channels.

How can I apply to be a model for similar shoots?

The most direct route is through a professional modelling agency. There you will be cast, booked and placed with suitable projects. Start with a solid application – all the important information on this can be found in our article on the specific steps to become a model. A particularly helpful overview is also available on the requirements to become a model, which dispels many common myths.

Is modelling possible without classic runway measurements?

Yes, absolutely. The industry has opened up significantly in recent years. There are specialised areas such as commercial modelling, curvy modelling or fitness modelling, which have different requirements than the classic catwalk. Our article on becoming a curvy model shows what this path can look like – and which agencies are the right partners for it.

What does a model earn for an indie label shoot like the MAYZ project?

The remuneration at indie labels varies greatly and depends on the model’s experience, the scope of the project, and the label’s budget. As a general rule, professional shoots are always paid – exchange of experience or “exposure” as payment is not standard in serious productions. Find out more about the payment structure in our article on what a model really earns.

More about professional modelling: Find out on cmmodels.de/modelagentur/ how we connect models and clients – or apply directly as a model at CM Models.

DefShop meets Mallorca: A campaign between two worlds

DefShop is one of the most well-known streetwear labels in the German-speaking world. The Berlin brand stands for urban street culture, authentic looks and a community that sees fashion as a way of life. The fact that the latest campaign was not created in the jungle of Berlin’s big city, but in a baroque villa on Mallorca, is no coincidence – it is a deliberate contrast that works.

Simon, our model, was cast for this exceptional production because he embodies exactly what DefShop is looking for: authenticity, a strong presence in front of the camera and the ability to blend into any environment without losing his own energy. Those who want to know what requirements for becoming a model generally apply will find a comprehensive overview with us – yet Simon’s career shows that in the end it always comes down to the overall impression.

The Location: A Villa as a Studio Set

The filming took place in a private residence boasting baroque stucco decorations, gilded wall elements and luxurious marble floors. High panelled ceilings, antique mirrors and heavy silk damask furniture create a backdrop usually reserved for haute couture editorials. Exactly this tension – urban street style in an aristocratic setting – is the real protagonist of this campaign.

The lighting concept of the shoot enhanced this effect: warm, soft light highlighted the texture of the hoodies and oversized jackets, while the golden wall panels in the background added depth. The result are images that stay in the memory immediately.

What DefShop communicates with this campaign

Streetwear has long since entered the mainstream – yet many brands struggle to remain relevant. DefShop solves this problem with a clear visual language: stepping out of the familiar urban setting, into a world usually reserved for designer labels. The message: streetwear is universal. It works just as well on the street as it does in a villa. That’s a bold concept – and Simon carries it with a self-assurance that can only come from genuine experience.

“The special thing about this shoot was the silence in the room as soon as we started shooting. The contrast was so extreme – and that’s exactly what carried the look.”

Simon’s path to this campaign

Behind every successful campaign job lies a story. For Simon, it all began with the consistent building of his portfolio, the willingness to take castings seriously and to appear professionally. Anyone who wants to understand the steps to becoming a model quickly realises that the path is not always straightforward – but it is planable.

From the start, Simon brought with him what agencies and clients are looking for: the correct model measurements and requirements, natural movement confidence and the mental strength to deliver under pressure. Particularly the latter is crucial for big campaigns: crew, time pressure, changing light and complex set logistics demand concentration and flexibility.

From Casting to the Set

The process behind a big campaign job always follows a similar structure. The casting at CM Models is the first step – and it decides everything. Clients like DefShop clearly communicate what type they are looking for: authenticity, presence, no exaggerated poses. Simon delivered exactly that.

Anyone wanting to prepare for a casting should know: preparation is not perfectionism. It’s about appearing relaxed and ready, bringing a model portfolio for the casting that truly shows versatility – and making the client forget they are selecting someone.

Why Mallorca was the perfect setting

The island is long gone as just a holiday destination. Mallorca has established itself as a sought-after production location for international campaigns. The light is unique: soft, warm, natural – and it works brilliantly with urban fashion looks that are usually photographed under harsh city lights. Add to that the infrastructure: villas, crew, logistics – everything available, everything professional.

Streetwear in elegant surroundings: Why this trend is changing the fashion world

The fashion world has undergone a remarkable transformation in recent years. What was once a clear distinction between luxury fashion and streetwear has long since blurred. Major fashion houses are collaborating with streetwear labels, and conversely, urban brands are positioning themselves with high-end productions. This trend is directly reflected in the major fashion shows – whether at the Fashion Week Berlin, the Paris Fashion Week dates or the Milan Fashion Week dates: streetwear has become couture territory.

Those following the Big 4 Fashion Weeks see this development in real time: hoodies on the runway, sneakers with evening gowns, caps next to fur. The style contrast is the statement. The DefShops Mallorca campaign with Simon is a perfect example of how this philosophy works in the visual world.

What models need to bring to such productions

Not every model can embody streetwear and elegance at the same time. It requires a certain kind of poise – relaxed enough for the urban look, confident enough for a sophisticated setting. This is a quality that can be trained: through experience, through good catwalk and runway tips, through understanding how one’s body appears in space.

A reputable agency recognises this potential early on. Those who want to know what makes a reputable modelling agency are looking for clear criteria – because the difference between professional support and dubious offers is crucial for a career.

Overview: A glance at the campaign

What you can take from Simon’s success

Simon’s campaign for DefShop is not just a beautiful job – it’s a textbook example of what professional modelling is all about. Anyone aiming for a similar career should clarify a few basic questions. First: Minimum height for modelling agencies – this is often the first question aspiring models ask. However, the industry is becoming more open. Today, becoming a model in larger sizes is a real career path, just like the route of a curvy model.

Those who don’t want a traditional agency with strict requirements can turn to a modelling agency without a minimum height. And for those wanting to start modelling as a side job, modelling as a side job provides all the relevant information on working hours, earnings and getting started.

Importantly, the topic of money is also crucial: How much does a model earn really? And do you have to pay money to a modelling agency to join? Reputable agencies do not ask for advance payments. Anyone looking for a modelling agency without fees should take a close look and use our checklist if in doubt.

Checklist: How to prepare for your first campaign job

• ☐ Compile an up-to-date model portfolio
• ☐ Refresh your casting photos professionally
• ☐ Provide current and accurate measurements
• ☐ Keep your agency profile complete
• ☐ Read the client’s briefing in advance
• ☐ Coordinate outfits and styling
• ☐ Plan for punctuality and flexibility
• ☐ Post-job: Seek feedback

What aspiring models should specifically do

• Choose an agency carefully
• Regularly update your portfolio
• Treat castings seriously and prepare for them
• Actively build a network
• See feedback as an opportunity
• Train and demonstrate a strong sense of style

If you don’t have an agency yet, you can register directly via our Apply now form. The first step is often the hardest – but it is manageable. Whether you want to start with a modelling agency in Berlin, are looking for a modelling agency in Hamburg or are drawn to Frankfurt as a modelling location – the opportunities are diverse. And if you’re thinking internationally: Becoming a model in London or New York is also a realistic goal, provided the foundations are right.

Frequently asked questions

How does a campaign production like the DefShop series work?

A campaign production starts with the client’s briefing and casting suitable models. This is followed by location scouting, concept development and production preparation. On set, a team of photographers, stylists, art directors and makeup artists work together. The model receives detailed information about looks, timing and expectations in advance. The actual shoot lasts between one and several days, depending on the scope.

What requirements do I need to work for a brand like DefShop?

The key factors are authenticity, a strong portfolio and a credible presence in front of the camera. DefShop and similar streetwear brands are not looking for classic high-gloss models, but rather personalities with real style. The model measurements and requirements vary depending on the campaign concept – more important than perfect numbers is the overall impression. A professional introduction through a reputable agency significantly increases the chances.

Can I get such productions as a beginner?

Yes – but the path there is structured. Anyone who wants to contact a modelling agency and position themselves professionally should first build a strong portfolio, attend castings and gain experience in smaller jobs. Big campaign jobs usually follow after a phase of network building and several successful productions. The Top 10 modelling agencies regularly place beginners with notable clients.

How important is the location in a fashion campaign?

The location is part of the visual language of a campaign. It conveys values, moods and brand positioning – sometimes more strongly than the product itself. Mallorca as a backdrop communicates lifestyle, light and a Mediterranean lightness that adds a new dimension to urban streetwear. Customers choose locations strategically: they should appeal to the target audience and enhance the product’s look.

More about professional model work: Find out on cmmodels.de/modelagentur/ how we connect models and clients — or apply directly as a model at CM Models.

Dr. Barbara Sturm – Skincare from Germany for the World

The brand Dr. Barbara Sturm has evolved from a medical niche product to a global skincare icon. Founded by German molecular medicine specialist and orthopaedic surgeon Dr. Barbara Sturm, the brand stands for a scientifically grounded approach that relies on anti-inflammatory ingredients, high-quality ingredients and minimalist formulas. The philosophy: less is more – but what is inside must work.

The products, including the legendary MC1 Cream, the Glow Drops Serum and the Hyaluronic Serum range, are available in upmarket department stores such as KaDeWe, at Net-a-Porter and in exclusive spas worldwide. The price reflects the standard: this skincare is aimed at consumers who are willing to invest in their skin – and who know exactly why.

For a brand like this, it requires models who are not simply good-looking. They have to be credible. The camera must let their skin tell a story.

“Beauty campaigns at this level demand maximum presence from a model with minimal posing. The skin has to speak – the model has to learn to listen.”

Amie as a testimonial – what this choice means

The decision to cast Amie for this campaign is no coincidence. High-end skincare brands like Dr. Barbara Sturm deliberately choose models who embody a certain type: approachable, credible, with an aura that signals naturalness – without compromising on professional perfection. Amie brings exactly this balance.

What Beauty Brands Expect from Their Models

Beauty campaigns are fundamentally different from fashion or lifestyle shoots. Those wanting to know what lies behind the requirements to become a model will quickly discover that different qualities are valued in the beauty sector than on the catwalk. The face is the product. Every pore, every light reflection, every expression becomes a message.

This means for models in skincare campaigns:

• Flawless, but real skin without artificial filters
• Natural expressions and emotional presence
• The ability to captivate against a neutral background
• Discipline in following a skincare routine before the shoot
• Familiarity with close-up posing and lighting situations

The Difference Between Fashion and Beauty Casting

Anyone familiar with the Model become Steps knows: The path to a beauty casting requires a very specific portfolio. While fashion shoots often require moving images and catwalk experience, beauty brands are looking for convincing close-ups, smooth skin texture and an aura that inspires trust. Amie has all of this in her portfolio – and that was decisive.

Behind the Scenes – how a skincare shoot takes place

A beauty shoot for a brand like Dr. Barbara Sturm is a precisely choreographed process. Nothing is left to chance. From the lighting setup to skincare on the morning of the shoot, there are clear protocols – and the model is right in the middle of it all.

Preparation: Skin as a canvas

Days before the actual shoot, the preparation begins. Models booked for skincare campaigns follow strict protocols: no alcohol, no sunbathing, no aggressive peels, instead intensive moisturising and enough sleep. The skin should be in its most natural, healthiest state on set – because that is exactly what the product is.

Those wanting to know which Model Measurements and Requirements play a role in beauty shoots may be surprised: unlike in the fashion sector, less strict body measurements apply here. Skin quality and facial expression take precedence. This opens the door to a broader variety of types – and that is a deliberate decision by modern beauty brands.

On set: light, lens, luminosity

Dr. Barbara Sturm campaigns are visually minimalist: clean backgrounds, soft lighting, no distracting props. The focus is entirely on the skin and the model’s expression. That sounds simple – but it isn’t. Without colourful clothing, spectacular settings or dynamic movement, the model carries the entire visual weight. Every millimetre of the image is focused on skin quality and product effectiveness.

Models who want to prepare for such jobs should definitely learn how to prepare for a casting – because even for beauty shoots, those who appear unprepared lose the job. A professional model portfolio for casting with convincing beauty shots is essential.

What Amie’s campaign means for aspiring models

Amie’s appearance at Dr. Barbara Sturm is more than a personal career milestone. It is a signal: beauty campaigns on an international level are achievable for models with the right look, the right agency and the right timing. And they are highly professional – in every respect.

Skin care campaigns as a career booster

In the modelling business, it is understood that working for a premium skincare brand opens doors. Beauty campaigns are among the most prestigious segments of the industry – alongside haute couture and high jewellery. They appear in magazines such as Vogue, Harper’s Bazaar and W Magazine, on the brands’ websites, in flagship stores worldwide and on social media channels with millions of followers.

For models looking to develop their careers in this direction, it’s worth taking a look at the work of a model agency in Berlin or a model agency in Hamburg, which specifically cultivate connections with beauty brands. Becoming a model in Frankfurt is also an option, as the city, as a German economic hub, attracts many international brands.

Those with international ambitions should also check whether becoming a model in London or becoming a model in New York is a realistic option – as that’s exactly where brands like Dr. Barbara Sturm have their most important markets.

Beauty Jobs and Pay

Beauty campaigns are among the better-paid segments of modelling work. Those who want to know how much does a model earn? should be aware: a beauty job for an international premium brand falls into a different pay bracket than local fashion shoots. Daily rates, usage rights and international distribution make the difference.

Important to note: A reputable modelling agency works transparently and fairly. Anyone wondering whether they need to pay a modelling agency money should be clear: Reputable agencies do not ask for upfront fees. There are also modelling agencies without fees that operate exclusively on a commission basis.

Overview: Beauty campaign vs. Fashion shoot compared

This is how you can position yourself for beauty jobs

A job like Amie’s at Dr. Barbara Sturm doesn’t come about overnight. It is the result of professional preparation, the right portfolio and an agency with the right contacts. Anyone who wants to take this path should approach it systematically.

The first step is the casting at CM Models – one of the leading agencies in the German-speaking region, which also maintains connections to international beauty brands. For those wondering whether they meet the requirements: in beauty jobs, it is often less about the classic minimum height for modelling agencies and more about the quality of the face and skin. There are even specialised modelling agencies without minimum height requirements that specifically represent beauty types.

Being a curvy model is no longer an exception in the beauty sector – many brands are consciously embracing diversity in order to reach a broader audience and signal social relevance. Those who are already modelling professionally or wish to start modelling as a side job will find the beauty sector to be an ideal starting point, as shoots are often less time-consuming than elaborate fashion productions.

Checklist: Preparing for a Beauty Casting

• ☐ Update your portfolio with close-up beauty shots
• ☐ Create a professional modelling portfolio
• ☐ Stick to your skincare routine consistently
• ☐ Submit references to agencies
• ☐ Choose a reputable agency without upfront fees
• ☐ Gain experience with close-up posing
• ☐ Design your social media professionally and neatly
• ☐ Submit your application to CM Models

If you’re ready to get started: Apply now and take your first step towards a professional modelling career.

Further useful resources along the way: Tips on writing to a modelling agency show how to professionally set up your first contact. Those who want to get an overview of the market will find a solid orientation in the list of Top 10 modelling agencies.

Frequently asked questions about beauty campaigns and modelling work

What requirements do I need for a beauty job like with Dr. Barbara Sturm?

In the beauty sector, skin quality, natural radiance and strong facial expression are in the foreground. Classic measurements as in fashion runway jobs play a subordinate role. What matters most is a convincing portfolio with beauty shots, professional agency representation and skin that shines on camera – without excessive retouching.

How does a casting for a skincare campaign go?

When casting for beauty campaigns, the focus is almost exclusively on the face and skin. Models are photographed in natural light, often without make-up or with minimal coverage. The creatives are looking for authenticity: visible pores, natural texture, real radiance. A well-prepared portfolio with comparable jobs is essential.

What does a model earn for a premium beauty campaign?

The payment for international beauty campaigns consists of a daily rate and usage rights. Premium brands pay significantly more than local jobs, as the images are often used globally and over long periods. As a general rule: the broader and longer the usage, the higher the total payment. A reputable agency negotiates these terms on behalf of the model.

Can I take part in beauty castings without a modelling agency?

Theoretically yes – in practice, models with agency representation have a huge advantage. Brands such as Dr. Barbara Sturm work almost exclusively with agencies, as these agencies check the quality of the models in advance and professionally handle all contractual and financial aspects. Anyone wishing to enter this sector should apply to a reputable modelling agency – and pay attention to transparent terms without any upfront fees.

More about professional modelling work: Find out on cmmodels.de/modelagentur/ how we connect models and clients – or apply directly as a model at CM Models.

OKYO – A Streetwear Label Setting Standards

Not every new label manages to communicate a clear visual identity from the first shoot. OKYO succeeds precisely that. The label stands for clear lines, high-quality materials and a visual language that consciously distances itself from the crowd. No overload, no noise – instead, reduction to the essential. Anyone following current German fashion designers knows: this approach is rare and all the more valuable.

OKYO rethinks Streetwear. The collections combine urban energy with an almost sculptural language of form. Heavy cotton qualities, precise cuts, neutral colour palettes – all of this makes the pieces real wearable items that work just as well in Tokyo as in Berlin or Palma. For an editorial shoot, you need models who understand and embody this energy. That is exactly why the choice of Frank and Simon was no surprise.

Why Streetwear editorials need special models

A fashion editorial for a Streetwear label is not a classic catalog shoot. It is not about depicting a product – it is about creating a world. Models must show personality without overshadowing the clothing. Frank and Simon bring exactly this quality: a natural presence in front of the camera that needs no instruction. Those who want to know what qualities distinguish professional models will find a good starting point in the requirements to become a model.

For newcomers aiming to become editorial models, a look at the Model werden Schritte is worthwhile – the path is more structured than many think. And: Streetwear editorials don’t require classic runway measurements. Those unsure whether their own requirements match should take a close look at the Model Maße und Voraussetzungen.

Mallorca as a location – more than just beautiful weather

The choice of Mallorca as a shooting location was no coincidence and not purely a budget calculation. The island offers a visual diversity that few other places provide at this density: rough stone architecture, open landscapes, the interplay of light and shadow at any time of day. For a minimalist label like OKYO, this is ideal – the background supports without dominating.

Location scouting: The right backdrop for streetwear

For the shoot with OKYO, locations were specifically sought that combine urban tension with natural texture. Old walls, empty squares, concrete elements next to organic forms – these contrasts give OKYO’s minimalist pieces exactly the right context. The result reminds of international editorial productions, like those seen at the major Fashion Weeks. Anyone interested in the interplay of fashion and location will find plenty of inspiration from the global fashion world at the dates of the Paris Fashion Week, the Milan Fashion Week or the London Fashion Week.

On a national level there are also exciting reference points: The Fashion Week Berlin regularly shows how German labels think internationally – and Mallorca shoots like this contribute to documenting this energy in strong images. A comprehensive overview of all relevant fashion shows is provided in the article about the Big 4 Fashion Weeks.

Frank and Simon – Professionals with an international standard

What makes an editorial shoot truly strong? It’s the people in front of the camera. Frank and Simon are among those models who deliver more than just pose and presence – they bring an understanding of fashion that is clearly visible in every frame. Movement, gaze, body language: everything fits, everything is deliberate.

“A good editorial model reads the space – and turns it into something the photographer themselves hadn’t planned. That’s the difference between capturing and creating.”

For preparation for such professional jobs, a well-thought-out model portfolio for casting is just as crucial as properly preparing for casting. Anyone who is seriously pursuing a career in the industry should also find out about casting with CM Models – they are regularly looking for new talents there.

What male models need to bring to the editorial segment

The male editorial segment has gained significant importance in recent years. Brands like OKYO are not looking for mannequins, but rather characters. This means: individuality is not a barrier – it is a prerequisite. Those who wonder whether their own height or build is relevant for this kind of shoot will find answers at the Minimum Height Model Agency or – for everyone who falls outside of classical norms – at the Model Agency without Minimum Height.

• Natural presence in front of the camera
• Understanding of brand and concept
• Flexibility regarding locations and weather
• Professional behaviour on set
• Body awareness and movement quality

How a strong fashion editorial is created – the process

Behind an editorial shoot like the OKYO photoshoot lie many hours of preparation, invisible in the final images – and that’s exactly the proof that everything worked. From location research through styling to post-production, every decision is a creative statement. Anyone who wants to carry out such a project themselves or be a model in it should not underestimate the runway and catwalk tips – the basics of body work also apply in front of the camera.

The process of a professional editorial shoot

Checklist: Am I ready for an editorial shoot?

• ☐ Professional agency or management available
• ☐ Up-to-date model portfolio with strong images
• ☐ Casting experience and set routine
• ☐ Understanding of the brand and concept
• ☐ Flexibility for travel and spontaneous changes
• ☐ Basic knowledge of light and camera positioning
• ☐ Willingness to implement feedback directly

Which cities offer the best opportunities for male models?

Editorial jobs arise wherever strong creative industries and fashion-conscious labels come together. As an agency with strong national and international connections, we work from our model agency Berlin just as much as with teams in Hamburg – here a look at the model agency Hamburg is helpful. For everyone wanting to enter international markets: become a model in London and become a model in New York are realistic goals with the right foundation. And for those just starting out, you’ll find all the important information on the topic of become a model in Frankfurt.

Frequently asked questions about the OKYO editorial and working as a male model

How can I apply as a male model for editorials?

The most direct route is through a reputable modelling agency. Prospective candidates should first research reputable modelling agencies and then apply directly via apply now. It is important to have an up-to-date portfolio and a clear understanding of which segment – editorial, catalog, commercial – you are aiming for.

What do male models earn for fashion editorials?

Pay varies greatly depending on the brand, usage rights and the model’s fame. A good overview of realistic income ranges can be found in the article How much does a model earn?. It is important to know that editorials for emerging brands like OKYO are often portfolio projects with modest fees but high image value. Those wishing to start part-time can find helpful information on the topic of modelling part-time.

Do I need a certain body height for streetwear editorials?

No – streetwear editorials are much more open in this regard than classic runway jobs. Labels like OKYO are looking for characters and authenticity. Those who want to find out more about the common requirements will find details at Model werden große Größen or in the section Curvy Model werden. The most important thing is: posture, expression and professionalism.

Are there any costs involved with a modelling agency?

Serious agencies do not ask for any upfront fees. If you are unsure, you should read the article Model agency pay money? and also find out more about model agencies without fees. An overview of the best known addresses can be found under Top 10 Model Agencies. Those who already know which agency interests them will find valuable tips for the first contact under the topic How to contact a model agency.

More about professional model work: Find out on cmmodels.de/modelagentur/ how we connect models and clients — or apply directly as a model at CM Models.