Writing to a modelling agency: What your perfect application looks like – CM

Many dream of signing with a modelling agency – and often fail at the first step: the initial email. Surprisingly, it’s simple if you know what agencies really look for. No prior experience, no expensive shoot, no elaborate portfolio – just two good photos and the right details are often enough. Here, you’ll find out exactly what it looks like, which mistakes will instantly disqualify you, and how you can maximise your chances.

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What modelling agencies really expect from your application

The perfect structure of your application email

The right photos for your application

After submitting: What next?

Frequently asked questions about writing to a modelling agency

What modelling agencies really expect from your application

Modelling agencies go through dozens, sometimes hundreds of applications every day. If you’re applying to a reputable modelling agency, there’s one thing you must understand: casting directors are not looking for a perfectly produced glossy presentation, but an honest first impression. They want to see how you really look – unedited, natural, authentic.

This means: Over-the-top filtered photos from your last Instagram post are counterproductive. Professional studios are not necessary at this stage. What matters is a clear look at your face, your proportions and your presence. Anyone who has already informed themselves about the requirements to become a model knows that agencies are very precise about who they are looking for – and who they are not.

Also read carefully what a model agency is allowed to charge and what not. Reputable agencies never ask for advance payments for registration or representation. Anyone who does is not a legitimate partner.

Finding the right approach

Never send a mass email to ten agencies at the same time. A personalised application appears more professional and shows genuine interest. Research whether the agency specialises in a particular segment – Haute Couture, Commercial, Curvy or Fitness – and tailor your approach accordingly. Someone applying as a curvy model, for example, should specifically contact agencies that actively book this segment.

Which agencies are worth considering at all

Not every agency is suitable for every type. Anyone living in Germany should first check regional agencies – for example a model agency in Berlin or a model agency in Hamburg. Those thinking further ahead can also look towards becoming a model in Frankfurt or even look internationally: becoming a model in London or becoming a model in New York are realistic goals for ambitious applicants. You’ll find an overview of the most important addresses in our list of the Top 10 Model Agencies.

The perfect structure of your application email

An application to a modelling agency consists of three core elements: a short covering letter, your measurements and two to three photos. That’s all that is needed for the initial application. A common mistake is a covering letter that is too long – keep it to a maximum of five to seven sentences.

The covering letter itself

Introduce yourself briefly: name, age, place of residence. Mention your goal – whether you want to model on the side or to start full-time. State whether you already have experience, and if not – no problem, that is not an exclusion criterion. Many successful models were discovered without any prior experience. If you are not yet familiar with the steps to become a model, read up there before you apply.

Your Measurements and Contact Details

This part must be precise and complete. Stick to the following standard format, which most agencies expect:

Details	Example	Note
Name	Anna Müller	Full name
Date of birth	15th March	Day and month are sufficient initially
Place of residence / city	Munich	Relevant for regional bookings
Height	175 cm	Be honest – will be checked
Clothing size	36	Current size, not desired size
Bust measurement	83 cm	In cm, not in cup size
Waist measurement	62 cm	Natural waist, not pulled in
Hip measurement	88 cm	Measure at the widest point
Shoe size	39	For shoe and runway castings
Hair colour / eye colour	Dark blonde / Green	State natural colour
Phone / Email	+49 xxx xxxxxxx	Ensure availability

Find out in advance about Model Measurements and Requirements, as expectations vary greatly depending on the segment. Different criteria apply to classic high-fashion modelling than to commercial or curvy modelling. Also check whether there is a minimum height requirement for modelling agencies – some agencies are flexible here, others are not. There are also modelling agencies without a minimum height that specifically look for alternative types, as well as options for becoming a model in larger sizes.

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The right photos for your application

Photos decide whether you get an invitation or a rejection. The rule is: less is more, but quality is essential. You don’t need a professional studio, but you do need good lighting, a neutral background and clear image sharpness.

The face photo (close-up)

A clean portrait photo without heavy make-up, without filters, without jewellery. Hair tied back or loose – both work, as long as the face is fully visible. Natural daylight from a window is often better than any flash.

The full-body photo

Stand tall, arms relaxed at your sides, neutral posture. A single-colour background is ideal. Wear tight-fitting but not revealing clothing – this allows proportions to be assessed clearly. Avoid hoodies, wide skirts or oversized pieces. If you know how to prepare for a casting, you have a clear advantage.

“We can immediately tell if someone has potential – not because of perfect photos, but because of the energy behind them. Naturalness beats any production.”

— Casting Director of an international modelling agency

What you should definitely avoid

Strongly edited filtered photos
Group photos where you are barely visible
Selfies with an outstretched arm
Dark or blurry images
Photos in costumes or disguises
Too many photos (maximum 3–4 images)

After submitting: What next?

You’ve sent your email – and now what? Patience is key. Agencies sometimes need several weeks to respond, especially if they receive many applications. Follow up no sooner than after two to three weeks – politely, briefly, and just once.

If you’re invited to a casting at CM Models or receive another casting, prepare with a solid model portfolio for the casting. Also practice your presence on the catwalk – this is one of the basics that agencies observe during personal meetings.

If you’re thinking long-term, you should also find out about career prospects: What does a model really earn, and how realistic is an entry into the international fashion world? The big stages – New York Fashion Week, Paris Fashion Week, Milan Fashion Week, London Fashion Week and Berlin Fashion Week – are the goal for many who want to walk the Big 4 Fashion Weeks. The journey starts right here: with a convincing first application.

Also make sure that you only apply to model agencies without fees. Costs for membership, card printing or training that you have to pay in advance are a clear warning sign. More on how to distinguish genuine from dubious agencies can be found in the linked article.

Ready for the next step? Then apply now directly: Apply now and start your journey into the modelling business.

Your Application Checklist

☐ Short, personal letter (max. 7 sentences)
☐ Complete measurements according to table format
☐ A natural face photo (no filter)
☐ A clear full-body photo (neutral background)
☐ Full contact details provided
☐ Agency addressed individually (no mass mailing)
☐ Seriousness of the agency checked
☐ No advance payment expected or made
☐ Follow-up reminder set after 3 weeks

Frequently asked questions about writing to a modelling agency

Do I need previous experience to apply to a modelling agency?

No. Most agencies are specifically looking for undiscovered talents without experience. What matters is presence, look and measurements – not your CV. Those who want to find out more about getting started will find all relevant information under How to become a model steps.

How long should my letter be?

Short and precise: five to seven sentences are ideal. State your name, age, place of residence, your goal and why you are applying to this agency in particular. Everything else – measurements and photos – will be attached separately. A novel will not be read.

What happens if I don’t meet the minimum height requirement?

Then you should specifically look for agencies that don’t require this criterion. There are specialised agencies without a minimum height and a growing segment for plus-size models. Clothing sizes and a variety of body types are more in demand than ever in the industry.

How many photos should I send?

Two to three photos are optimal: one face shot and one full-body shot, optionally another from a different angle. More than four images are counterproductive – the agency needs not a photo album, but a first clear impression. Use our information on the model portfolio for casting for the next step.