Lacoste Videos: Polos, trainers and perfume with crocodile – CM

A small green crocodile on the chest — and immediately everyone knows what this brand stands for. Lacoste is more than fashion: it is a lifestyle that combines tennis elegance with urban casualness. Those who know the videos behind the brand understand why Lacoste has belonged to the most coveted labels in the world for decades — and why the crocodile on polo shirts, sneakers and perfume bottles simultaneously symbolises tradition and avant-garde.

Overview hide

The story behind the crocodile — More than a logo

Lacoste in the world of Fashion Weeks

Lacoste Parfum — The crocodile smells

Lacoste videos — What makes the campaigns special

Common Questions About Lacoste and Model Careers

The story behind the crocodile — More than a logo

Few brand logos have such an authentic origin story as the Lacoste crocodile. The founder was a tennis professional, won Grand Slam titles and wore an unusually loose cotton shirt during his matches — a revolution on the tennis court, where stiff shirts were the norm. His nickname on the court: the crocodile. Biting, enduring, victorious. The nickname remained, became a symbol, and the symbol became a global brand.

The brand embodies this spirit to this day: sport meets style, function meets aesthetics. Anyone who wants to become a model and is interested in fashion brands learns from Lacoste exemplarily how a brand identity can remain consistent yet relevant across generations. This is a masterclass in branding — visible in every advertisement and every fashion show of the brand.

The Polo Shirt as an Icon

The classic Lacoste polo is the foundation of the empire. Made from fine piqué knit, available in countless colours and presented from tennis courts to yacht decks and fashion shows. The brand’s videos repeatedly show how this single piece of clothing functions in a variety of contexts — stylishly without overwhelming. For models who want to prepare for a casting, the Lacoste polo is considered a universal outfit component for sedcard shootings.

Sneakers — When Sport Meets Runway

Lacoste Sneakers have long been cult within the sneaker community. Models such as the Lerond or the Graduate continue to evolve constantly without losing their sporty DNA. Through collaboration videos with international artists and streetwear influencers, the brand shows how fluid the transition between sportswear and high fashion can be. Anyone looking for catwalk and runway tips will quickly discover: the sneaker silhouette now influences the entire runway look more than ever before.

Lacoste in the world of Fashion Weeks

Lacoste is regularly present at the most important fashion shows in the world. The brand showcases collections that redefine sporty elegance — and that in the most exciting fashion metropolises on the planet. The Paris Fashion Week dates are particularly relevant, as Lacoste, as a French house, is naturally strongly established in the capital of fashion.

Yet the New York Fashion Week dates and the London Fashion Week dates also play a role when Lacoste presents collaboration projects or capsule collections. Rising models and agencies watch these shows closely — whoever understands how the Big 4 Fashion Weeks work, recognises Lacoste as a constant force in the global fashion industry.

Collaborations with Celebrities and Designers

Lacoste carefully selects its collaboration partners. Artists, musicians and fashion designers who thematically match the brand’s sporty-elegant DNA bring new perspectives to the collections. These collaborations are almost always accompanied by elaborate video campaigns — cinematic, emotional, often with strong musical accompaniment.

For models, this dimension is particularly exciting: whoever knows how German fashion designers and international brands collaborate can work more strategically on their own career. Especially in cities like Berlin, Hamburg or Frankfurt, exciting collaboration projects are emerging. A Berlin modelling agency or a Hamburg modelling agency often have direct access to such campaign shoots.

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Lacoste Parfum — The crocodile smells

Alongside clothing and shoes, Lacoste has built its own olfactory identity with its perfume line. The fragrances bear names that consistently reflect the brand’s DNA: fresh, sporty, confident. In Lacoste’s perfume advertisements, images of openness, freedom and sporting energy dominate — coastlines, tennis courts, urban skylines.

The film productions behind these spots are cinematic masterpieces in a compact format. For all those who want to become a model step by step, perfume campaigns are particularly coveted assignments — they are shown worldwide, have exclusive budgets and put models in the spotlight who sell more than just clothing: a feeling, an attitude, a world.

Overview of the Product World

Product category	Most famous models / lines	Typical use
Polo shirts	Classic Fit, Slim Fit, L.12.12	Daily life, sport, business casual
Sneakers	Lerond, Graduate, L-Spin	Streetwear, casual, runway
Perfume	L’Homme, Pour Femme, Challenge	Daily fragrance, sport edition
Accessories	Caps, bags, belts	Styling complement, campaigns
Leather goods	Wallets, bags, rucksacks	Business, travel, lifestyle

Lacoste videos — What makes the campaigns special

Lacoste advertisements are known for their emotional depth. While other brands focus purely on product presentation, Lacoste tells stories. Stories of encounters, of moments where style and character come together. The most famous of all these spots told a love story spanning decades — solely through clothing and posture, without a single spoken word.

“Lacoste is not a fashion brand. It is an attitude. The crocodile bites hard — at quality, at authenticity, at the idea that real style doesn’t need an instruction manual.”

This philosophy is also evident in the people Lacoste chooses as brand ambassadors. Athletes with genuine competitive spirit, artists with authentic conviction, models with natural presence. For your own modelling career: anyone building a portfolio for castings should take inspiration from Lacoste campaigns — the visual language is clear, bold and always to the point.

What models need to bring to Lacoste productions

Who wants to model for Lacoste needs more than standard measurements. The brand is looking for personalities, not mannequins. At the same time, there are clear physical criteria. Anyone who knows the model measurements and requirements and understands the minimum height for a modelling agency can realistically assess which campaign areas — Polo, Sneaker or Perfume — they might be suitable for.

Body diversity is also playing an increasingly important role in modern Lacoste campaigns. Those who want to work as curvy models or are interested in modelling in larger sizes will increasingly find representation and realistic career opportunities in current Lacoste campaigns.

Checklist: How to prepare for a Lacoste casting

☐ Aktuelle Modelmappe zusammenstellen
Sporty-chic outfits for auditions
☐ Posture and gait training
☐ Study brand DNA and current campaigns
☐ Register with a reputable agency and be represented
☐ Casting bei CM Models in Betracht ziehen
☐ Gain experience with sportswear and lifestyle photography

Where and how you can start as a model for such brands

The path to premium brands like Lacoste almost always goes through a professional agency. Whether you imagine yourself registering with a model agency without a minimum height requirement or writing to a reputable modelling agency from the Top 10 modelling agencies — the key is a professional foundation. Make sure you know whether a model agency charges fees or whether it is a model agency without fees.

Especially in fashion hubs like Frankfurt, where you can start your career as a model in Frankfurt straight away, or with an eye on international career steps — whether becoming a model in London or becoming a model in New York — the chances for talented newcomers are real. Also, modelling as a side job is a legitimate entry point, which for some becomes the path to full-time campaigns with premium labels. If you’re still at the very beginning, take a look at how to contact a modelling agency properly — this is often the first concrete step.

Have professional photos taken before the casting
Pay attention to serious agencies that don’t ask for upfront payments
Actively follow Lacoste campaigns on YouTube
Use sport and lifestyle experience as an asset
Build a network within the fashion community

If you’re ready to take the next step, the easiest way is the most direct: Apply now and start your own journey into the world of fashion — perhaps even with a crocodile on your chest.

Common Questions About Lacoste and Model Careers

What kind of models does Lacoste cast for its campaigns?

Lacoste looks for models with a sporty aura and natural elegance. The brand prefers individuals who authentically embody an active, stylish lifestyle. Alongside classic runway models, athletes and people of colour are increasingly cast to create a diverse brand image. Anyone who meets the model measurements and requirements and has a convincing portfolio has realistic chances.

Is a Lacoste shoot beneficial for one’s career?

Absolutely. Lacoste is one of the most internationally renowned premium brands, and a job in a Lacoste campaign — whether for polo, sneakers or perfume — carries huge weight in any model portfolio. The campaigns are shown worldwide, significantly increasing your visibility. How much you can earn depends on the agency and the job — basic information is provided in the article How much does a model earn?

What role do Fashion Weeks play for the Lacoste brand?

Lacoste uses Fashion Weeks mainly for collection presentations and media presence. The Paris Fashion Week is particularly significant as the brand’s home stage. Shows there generate worldwide media coverage and set trends for the mass market. For models, participating in Fashion Week shows is a career leap — anyone walking the Lacoste runway is noticed by the global fashion industry.

Can I also work for Lacoste without classic model measurements?

Lacoste is increasingly opening up — like many premium brands — to diverse body images. Particularly in digital campaigns, social media content and brand activations, models of different sizes and body shapes are booked. Anyone starting out as a curvy model or through a model agency without a minimum height requirement has more opportunities than ever before to work for well-known brands like Lacoste.