Berlin Fashion Week 2021: Kilian Kerner, Kylie Jenner and Co.
When the capital becomes a fashion metropolis, the heart of the industry beats to the rhythm of high heels and camera shutters: The
Berlin as the centre of the international fashion world
Twice a year, Berlin transforms into a catwalk for the world. The Mercedes-Benz Fashion Week Berlin is one of the most important fashion weeks in Europe — even if it holds its own distinct position when directly compared to the
From early morning until deep into the night, shows, presentations, press brunches and networking events take place. German fashion designers use the platform to present their collections to a global audience — and up-and-coming talents from all over the world pilgrimage to the capital, hoping to be discovered. Anyone who wants to know how the Berlin Fashion Week differs from other metropolises should also take a look at the Paris Fashion Week dates, the Milan Fashion Week dates and the
- International audience from over 60 countries
- Hundreds of accredited fashion journalists
- Dozens of designer shows and presentations
- Numerous side events and pop-up formats
- Strong presence of influencers and stars
Kilian Kerner, stars and highlights of fashion week
Kilian Kerner — Berlin’s creative standout artist
Kilian Kerner has been the face of Berlin’s fashion scene for years. His shows are events, not mere presentations: dramatic stage sets, emotional music and an aesthetic that sees fashion as a total work of art. During the Fashion Week in Berlin, Kerner once again delivered a collection that thrilled both critics and fans. His designs move between avant-garde sculptural forms and wearable elegance — a tightrope walk that few other designers master as convincingly.
“Fashion is not a product for me, but a conversation — between the designer, the wearer and the world we live in.”
Kylie Jenner and the Influencer Effect
The fact that Kylie Jenner and similarly influential personalities attend the Fashion Week is no coincidence. The fashion weeks have long understood that social media presence is as valuable as traditional press coverage. A single post from Kylie Jenner reaches more people than many glossy magazines combined — and attracts a new generation of fashion enthusiasts who see fashion as part of their digital identity.
For aspiring models this means: The competition is bigger than ever, but so is the visibility. Those who walk the catwalk and are professionally presented can build their own reach through social media.
The most important shows at a glance
| Designer / Label | Style & Orientation | Show Highlight |
|---|---|---|
| Kilian Kerner | Avant-garde, sculptural | Emotional stage concept |
| Dawid Tomaszewski | Elegance, femininity | High-quality tailoring |
| Rebekka Ruétz | Experimental, colourful | Strong political messages |
| William Fan | Modern, minimalist | Sustainable materials |
| Newcomers Showcase | Diverse, experimental | Platform for new talents |
Career opportunities for models at the Berlin Fashion Week
Why fashion weeks are crucial for models
Anyone wanting to build a career as a model cannot avoid the major fashion weeks. Berlin offers an ideal starting point: the scene is open, the shows are actively looking for fresh faces, and the contact with
Diversity on the catwalk — all sizes welcome
One of the most exciting developments of the Berlin fashion week is the increasing diversity on the catwalk. More and more designers are opting for models beyond classical norms. Whether curvy, plus-size or exceptional: anyone who believes they don’t fit into the modelling world should find out about real alternatives. Becoming a curvy model is no longer a niche topic — and also modelling in larger sizes has found its place on Berlin’s runways.
The question of
- Curvy and plus-size models are increasingly in demand
- Diverse body types on major shows
- Inclusive casting formats on the rise
- Agencies look for personality, not measurements
How to start your own modelling career after Fashion Week
The path to a modelling agency — step by step
Many dream of walking the catwalk at Fashion Week. However, the path there almost always goes through a reputable agency. Those who know the requirements for a modelling career and understand the necessary
For your first contact with an agency, it’s also worth looking beyond Berlin: A
Seriousness and costs — what you need to know
Unfortunately, unscrupulous providers use the hype around fashion weeks to lure inexperienced talents. The most important rule: A
Anyone wanting to enter the world of fashion alongside their career will find valuable tips in the guide on
Your application checklist for the fashion week season
- ☐ Take current photos in natural light
- ☐ Compile a professional portfolio
- ☐ Document measurements accurately and up to date
- ☐ Research and compare reputable agencies
- ☐ Draft a letter for a modelling agency
- ☐ Note down castings in your region
- ☐ Set up a professional social media profile
- ☐ Practice runway training and posing
- ☐ Submit your application and follow up
The article on how to correctly contact a modelling agency provides specific wording suggestions. And for those who want to choose from the best addresses, the overview of the
Frequently asked questions about the Berlin Fashion Week
Who can attend the Berlin Fashion Week?
Most shows of the Mercedes-Benz Fashion Week Berlin are reserved for industry professionals, press and accredited visitors. However, some side events and showrooms are also accessible to fashion enthusiasts. An accreditation as a journalist or industry representative is the safest way to gain access to the highly sought-after shows.
How does Berlin differ from other Fashion Weeks?
Compared to Paris or Milan, Berlin is more experimental, accessible, and political. While the major luxury brands showcase their flagship collections on the Parisian runways, Berlin designers often use Fashion Week for social statements and innovative concepts. The
Can newcomers be booked for the Fashion Week?
Yes — especially on emerging showcases and with up-and-coming designers, newcomers have real opportunities. The key is professional preparation: a well-groomed appearance, a solid portfolio and ideally the support of a reputable agency. Those who know the requirements for models and go to the casting well prepared have realistic chances of getting their first job.
Is Berlin a good starting point for a modelling career?
Definitely. Berlin is one of the few cities where newcomers have direct access to the international fashion scene. The agency density is high, there are plenty of castings, and the openness towards new faces is noticeably greater than in many other metropolises. Anyone who establishes themselves in Berlin and works consistently can create a springboard for international career steps — whether in New York, London or Milan.
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