FAVELA Clothing – new campaign with Basile Lafrej and Dohoo Kang
Two men, two continents, one brand – and a campaign that shows what international men’s modelling looks like today. Dohoo Kang and Basile Lafrej, both signed with
FAVELA Clothing – A Brand with Principles
FAVELA Clothing is not an ordinary streetwear brand. The label stands for an aesthetic that balances urban realism with international lifestyle flair – raw, direct, without unnecessary fuss. The brand’s campaigns are driven by real characters, not faceless mannequins. That’s exactly what makes the collaboration with CM Models so fitting: both sides seek authenticity over perfection.
What Sets FAVELA Apart from Other Streetwear Labels
While many brands go for a smooth high-gloss look, FAVELA deliberately chooses settings with character: rough coastal landscapes, real light, no overproduced studio setups. This is clearly visible in the current campaign. Choosing Spain as a backdrop was no coincidence – the contrasts of white walls, deep blue sea and Mediterranean sunlight perfectly match the brand’s promise. Such productions demand from models more than just presence – they require real charisma and the ability to tell a story. Those who want to know more about how to prepare for such productions will find valuable insights in the
Spain as a campaign location: why this was no coincidence
International fashion shoots don’t take place by chance in certain locations. Spain – and in particular the south coast – offers lighting conditions that no studio photo can replicate. For a brand like FAVELA, this natural drama is worth its weight in gold. Locations are chosen as carefully in professional campaigns as the models themselves. This requires models to be travel-ready, flexible and accustomed to working internationally – qualities that a
Dohoo Kang and Basile Lafrej – Two personalities, a strong duo
What makes a campaign duo strong is not uniformity – it’s contrast. Dohoo Kang brings a precise, almost sculptural presence, combining Korean model aesthetics with European runway experience. Basile Lafrej, on the other hand, embodies a Mediterranean-infused energy that shifts between relaxed and focused. Both joined the CM family via Switzerland and Ireland – a nice testament to the fact that good models know no geographical boundaries.
International modelling – more than just a good face
Dohoo and Basile are examples of what modern models need to bring to the table: linguistic flexibility, cultural understanding, travel experience and the ability to work with different teams and directors. Anyone who seriously wants to
This is how CM Models work on international productions
An international campaign like this is the result of months of groundwork: portfolios, castings, test shoots, agency meetings. Anyone who submits a professional
“Modelling on international campaigns is not luck – it is the result of consistent preparation, the right team and the courage to take unfamiliar paths.”
What this campaign reveals about the state of men’s modelling
Men’s modelling has changed dramatically in recent years. Where smooth perfection used to dominate, character, individuality and versatility are now key. Campaigns like that of FAVELA Clothing show that brands are increasingly relying on models who bring a real story – not just glossy copies. This has direct implications for what it really means to become a model today.
Body image and diversity in men’s fashion
FAVELA features two men who look different, have different builds and come from different ethnic backgrounds. This is not tokenism – it’s market intelligence. Consumers identify with diversity. Anyone who believes
Styling and production details as brand messaging
Looking at the images, one thing stands out: the styling is more restrained, almost minimal – the clothing should speak for itself, not the surrounding elements. This requires models to be physically in top shape, but also to understand how clothing appears in photos and videos.
How to successfully start modelling
The FAVELA campaign with Dohoo and Basile is inspiring – but what lies behind it if you want to take this path yourself? It requires a clear plan, the right environment and realistic expectations. Here’s an overview that structures your entry into the world of modelling:
| Phase | Step | Important Note |
|---|---|---|
| Preparation | Check measurements, take photos | |
| Application | Research and contact agencies | Only |
| Casting | Submit portfolio, attend casting | A professional |
| Getting Started | Take on first jobs, build network | |
| Growth | Expand internationally | Set London, New York, Paris as targets |
Who
What do I really earn as a model?
One of the most common questions when it comes to modelling: what does it pay financially? The honest answer is: it depends heavily on category, agency and market segment.
Checklist: Are you ready for your first campaign application?
- ☐ Current high-quality photos available
- ☐ Measurements documented and up to date
- ☐ Modelmappe professionell zusammengestellt
- ☐ Research into reputable agencies completed
- ☐ No agency with upfront fees selected
- ☐ Casting appointment prepared and booked
- ☐ Reisebereitschaft und Flexibilität eingeplant
- ☐ Social media presence maintained and professional
Anyone who can tick all these points is ready for the next step: direct application. You can apply directly to CM Models via apply now – uncomplicated and without hidden costs.
Frequently asked questions about the FAVELA campaign and modelling
How are models selected for international campaigns like FAVELA?
The selection process takes place through the agency, which pitches the model’s portfolio to the brand. This is followed by digital castings or direct test shoots. What matters most is presence, flexibility and fit with the brand identity – not just physical attributes. Anyone who impresses at the
Do I have to live in a specific city to model internationally?
No. Dohoo Kang and Basile Lafrej come from different countries and still work for international brands. What matters is being connected to a strong agency with an international network. Whether you start
Is modelling as a side job realistic?
Absolutely. Many successful models start
Which Fashion Weeks are particularly relevant for aspiring models?
The most important dates are the
Men’s modelling today: What brands are really looking for
The FAVELA campaign with Dohoo Kang and Basile Lafrej is a precise reflection of what modern brands expect from male models – and it goes far beyond classic measurements. Authenticity, versatility and the ability to credibly embody a brand identity are today’s central casting criteria. Whoever understands and deliberately develops these qualities has the best chances in men’s modelling.
- Authentic character beats generic model look
- Linguistic flexibility opens international set doors
- Posture and movement are trainable – and crucial
- Social media presence increases market value measurably
- Willingness to travel is a basic requirement for international campaigns
Men’s modelling in 2025 means: be real, be flexible, be curious. The brands setting the standard today are not looking for mannequins – they are looking for personalities.
Anyone wanting to start a career as a male model will find all the necessary information at CM Models. The
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