Simon for DefShop – Streetwear meets elegance on Mallorca
When concrete aesthetics meet marble flooring, when a hoodie glows in the light of gilded wall lamps – something is created that shakes up the fashion world. Exactly that is what Simon has achieved: In one of Mallorca’s most impressive villas, our model has produced a campaign for the Berlin streetwear giant DefShop, proving that style knows no boundaries. This production is more than just a job – it is a statement.
DefShop meets Mallorca: A campaign between two worlds
DefShop is one of the most well-known streetwear labels in the German-speaking world. The Berlin brand stands for urban street culture, authentic looks and a community that sees fashion as a way of life. The fact that the latest campaign was not created in the jungle of Berlin’s big city, but in a baroque villa on Mallorca, is no coincidence – it is a deliberate contrast that works.
Simon, our model, was cast for this exceptional production because he embodies exactly what DefShop is looking for: authenticity, a strong presence in front of the camera and the ability to blend into any environment without losing his own energy. Those who want to know what requirements for becoming a model generally apply will find a comprehensive overview with us – yet Simon’s career shows that in the end it always comes down to the overall impression.
The Location: A Villa as a Studio Set
The filming took place in a private residence boasting baroque stucco decorations, gilded wall elements and luxurious marble floors. High panelled ceilings, antique mirrors and heavy silk damask furniture create a backdrop usually reserved for haute couture editorials. Exactly this tension – urban street style in an aristocratic setting – is the real protagonist of this campaign.
The lighting concept of the shoot enhanced this effect: warm, soft light highlighted the texture of the hoodies and oversized jackets, while the golden wall panels in the background added depth. The result are images that stay in the memory immediately.
What DefShop communicates with this campaign
Streetwear has long since entered the mainstream – yet many brands struggle to remain relevant. DefShop solves this problem with a clear visual language: stepping out of the familiar urban setting, into a world usually reserved for designer labels. The message: streetwear is universal. It works just as well on the street as it does in a villa. That’s a bold concept – and Simon carries it with a self-assurance that can only come from genuine experience.
“The special thing about this shoot was the silence in the room as soon as we started shooting. The contrast was so extreme – and that’s exactly what carried the look.”
Simon’s path to this campaign
Behind every successful campaign job lies a story. For Simon, it all began with the consistent building of his portfolio, the willingness to take castings seriously and to appear professionally. Anyone who wants to understand the
From the start, Simon brought with him what agencies and clients are looking for: the correct model measurements and requirements, natural movement confidence and the mental strength to deliver under pressure. Particularly the latter is crucial for big campaigns: crew, time pressure, changing light and complex set logistics demand concentration and flexibility.
From Casting to the Set
The process behind a big campaign job always follows a similar structure. The
Anyone wanting to
Why Mallorca was the perfect setting
The island is long gone as just a holiday destination. Mallorca has established itself as a sought-after production location for international campaigns. The light is unique: soft, warm, natural – and it works brilliantly with urban fashion looks that are usually photographed under harsh city lights. Add to that the infrastructure: villas, crew, logistics – everything available, everything professional.
Streetwear in elegant surroundings: Why this trend is changing the fashion world
The fashion world has undergone a remarkable transformation in recent years. What was once a clear distinction between luxury fashion and streetwear has long since blurred. Major fashion houses are collaborating with streetwear labels, and conversely, urban brands are positioning themselves with high-end productions. This trend is directly reflected in the major fashion shows – whether at the
Those following the
What models need to bring to such productions
Not every model can embody streetwear and elegance at the same time. It requires a certain kind of poise – relaxed enough for the urban look, confident enough for a sophisticated setting. This is a quality that can be trained: through experience, through good
A reputable agency recognises this potential early on. Those who want to know what makes a
Overview: A glance at the campaign
| Aspect | Detail |
|---|---|
| Client | DefShop (Berlin) |
| Model | Simon (CM Models) |
| Location | Private villa, Mallorca |
| Style | Urban streetwear meets baroque setting |
| Special feature | Gilded walls, marble, luxurious lighting |
| Campaign format | Lookbook / editorial |
| Category | Fashion campaign |
What you can take from Simon’s success
Simon’s campaign for DefShop is not just a beautiful job – it’s a textbook example of what professional modelling is all about. Anyone aiming for a similar career should clarify a few basic questions. First:
Those who don’t want a traditional agency with strict requirements can turn to a
Importantly, the topic of money is also crucial:
Checklist: How to prepare for your first campaign job
- ☐ Compile an up-to-date model portfolio
- ☐ Refresh your casting photos professionally
- ☐ Provide current and accurate measurements
- ☐ Keep your agency profile complete
- ☐ Read the client’s briefing in advance
- ☐ Coordinate outfits and styling
- ☐ Plan for punctuality and flexibility
- ☐ Post-job: Seek feedback
What aspiring models should specifically do
- Choose an agency carefully
- Regularly update your portfolio
- Treat castings seriously and prepare for them
- Actively build a network
- See feedback as an opportunity
- Train and demonstrate a strong sense of style
If you don’t have an agency yet, you can register directly via our Apply now form. The first step is often the hardest – but it is manageable. Whether you want to start with a modelling agency in
Frequently asked questions
How does a campaign production like the DefShop series work?
A campaign production starts with the client’s briefing and casting suitable models. This is followed by location scouting, concept development and production preparation. On set, a team of photographers, stylists, art directors and makeup artists work together. The model receives detailed information about looks, timing and expectations in advance. The actual shoot lasts between one and several days, depending on the scope.
What requirements do I need to work for a brand like DefShop?
The key factors are authenticity, a strong portfolio and a credible presence in front of the camera. DefShop and similar streetwear brands are not looking for classic high-gloss models, but rather personalities with real style. The model measurements and requirements vary depending on the campaign concept – more important than perfect numbers is the overall impression. A professional introduction through a reputable agency significantly increases the chances.
Can I get such productions as a beginner?
Yes – but the path there is structured. Anyone who wants to
How important is the location in a fashion campaign?
The location is part of the visual language of a campaign. It conveys values, moods and brand positioning – sometimes more strongly than the product itself. Mallorca as a backdrop communicates lifestyle, light and a Mediterranean lightness that adds a new dimension to urban streetwear. Customers choose locations strategically: they should appeal to the target audience and enhance the product’s look.
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