Frank & Simon for OKYO – Fashion Editorial in Mallorca – CM

Mallorca meets Berlin Streetwear – and the result is an editorial that would work immediately in any international fashion magazine. Our male models Frank and Simon stood in front of the camera for the emerging label OKYO and delivered exactly what modern fashion photography needs: posture, authenticity and a look that doesn’t need explaining. The images speak for themselves – cool, minimalist, unmistakable.

Overview hide

OKYO – A Streetwear Label Setting Standards

Mallorca as a location – more than just beautiful weather

Frank and Simon – Professionals with an international standard

How a strong fashion editorial is created – the process

Frequently asked questions about the OKYO editorial and working as a male model

OKYO – A Streetwear Label Setting Standards

Not every new label manages to communicate a clear visual identity from the first shoot. OKYO succeeds precisely that. The label stands for clear lines, high-quality materials and a visual language that consciously distances itself from the crowd. No overload, no noise – instead, reduction to the essential. Anyone following current German fashion designers knows: this approach is rare and all the more valuable.

OKYO rethinks Streetwear. The collections combine urban energy with an almost sculptural language of form. Heavy cotton qualities, precise cuts, neutral colour palettes – all of this makes the pieces real wearable items that work just as well in Tokyo as in Berlin or Palma. For an editorial shoot, you need models who understand and embody this energy. That is exactly why the choice of Frank and Simon was no surprise.

Why Streetwear editorials need special models

A fashion editorial for a Streetwear label is not a classic catalog shoot. It is not about depicting a product – it is about creating a world. Models must show personality without overshadowing the clothing. Frank and Simon bring exactly this quality: a natural presence in front of the camera that needs no instruction. Those who want to know what qualities distinguish professional models will find a good starting point in the requirements to become a model.

For newcomers aiming to become editorial models, a look at the Model werden Schritte is worthwhile – the path is more structured than many think. And: Streetwear editorials don’t require classic runway measurements. Those unsure whether their own requirements match should take a close look at the Model Maße und Voraussetzungen.

Mallorca as a location – more than just beautiful weather

The choice of Mallorca as a shooting location was no coincidence and not purely a budget calculation. The island offers a visual diversity that few other places provide at this density: rough stone architecture, open landscapes, the interplay of light and shadow at any time of day. For a minimalist label like OKYO, this is ideal – the background supports without dominating.

Location scouting: The right backdrop for streetwear

For the shoot with OKYO, locations were specifically sought that combine urban tension with natural texture. Old walls, empty squares, concrete elements next to organic forms – these contrasts give OKYO’s minimalist pieces exactly the right context. The result reminds of international editorial productions, like those seen at the major Fashion Weeks. Anyone interested in the interplay of fashion and location will find plenty of inspiration from the global fashion world at the dates of the Paris Fashion Week, the Milan Fashion Week or the London Fashion Week.

On a national level there are also exciting reference points: The Fashion Week Berlin regularly shows how German labels think internationally – and Mallorca shoots like this contribute to documenting this energy in strong images. A comprehensive overview of all relevant fashion shows is provided in the article about the Big 4 Fashion Weeks.

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Frank and Simon – Professionals with an international standard

What makes an editorial shoot truly strong? It’s the people in front of the camera. Frank and Simon are among those models who deliver more than just pose and presence – they bring an understanding of fashion that is clearly visible in every frame. Movement, gaze, body language: everything fits, everything is deliberate.

“A good editorial model reads the space – and turns it into something the photographer themselves hadn’t planned. That’s the difference between capturing and creating.”

For preparation for such professional jobs, a well-thought-out model portfolio for casting is just as crucial as properly preparing for casting. Anyone who is seriously pursuing a career in the industry should also find out about casting with CM Models – they are regularly looking for new talents there.

What male models need to bring to the editorial segment

The male editorial segment has gained significant importance in recent years. Brands like OKYO are not looking for mannequins, but rather characters. This means: individuality is not a barrier – it is a prerequisite. Those who wonder whether their own height or build is relevant for this kind of shoot will find answers at the Minimum Height Model Agency or – for everyone who falls outside of classical norms – at the Model Agency without Minimum Height.

Natural presence in front of the camera
Understanding of brand and concept
Flexibility regarding locations and weather
Professional behaviour on set
Body awareness and movement quality

How a strong fashion editorial is created – the process

Behind an editorial shoot like the OKYO photoshoot lie many hours of preparation, invisible in the final images – and that’s exactly the proof that everything worked. From location research through styling to post-production, every decision is a creative statement. Anyone who wants to carry out such a project themselves or be a model in it should not underestimate the runway and catwalk tips – the basics of body work also apply in front of the camera.

The process of a professional editorial shoot

Phase	Tasks	Participants
Concept development	Moodboard, storyline, colour palette	Creative Director, Label
Casting & Booking	Model selection, contracts, briefing	Model agency, photographer
Location scouting	Checking locations, permissions	Producer, photographer
Shooting day	Styling, make-up, photography	Entire creative team
Post-production	Image selection, retouching, export	Photographer, retoucher
Publication	Magazine, socials, website	Label, agency, PR

Checklist: Am I ready for an editorial shoot?

☐ Professional agency or management available
☐ Up-to-date model portfolio with strong images
☐ Casting experience and set routine
☐ Understanding of the brand and concept
☐ Flexibility for travel and spontaneous changes
☐ Basic knowledge of light and camera positioning
☐ Willingness to implement feedback directly

Which cities offer the best opportunities for male models?

Editorial jobs arise wherever strong creative industries and fashion-conscious labels come together. As an agency with strong national and international connections, we work from our model agency Berlin just as much as with teams in Hamburg – here a look at the model agency Hamburg is helpful. For everyone wanting to enter international markets: become a model in London and become a model in New York are realistic goals with the right foundation. And for those just starting out, you’ll find all the important information on the topic of become a model in Frankfurt.

Frequently asked questions about the OKYO editorial and working as a male model

How can I apply as a male model for editorials?

The most direct route is through a reputable modelling agency. Prospective candidates should first research reputable modelling agencies and then apply directly via apply now. It is important to have an up-to-date portfolio and a clear understanding of which segment – editorial, catalog, commercial – you are aiming for.

What do male models earn for fashion editorials?

Pay varies greatly depending on the brand, usage rights and the model’s fame. A good overview of realistic income ranges can be found in the article How much does a model earn?. It is important to know that editorials for emerging brands like OKYO are often portfolio projects with modest fees but high image value. Those wishing to start part-time can find helpful information on the topic of modelling part-time.

Do I need a certain body height for streetwear editorials?

No – streetwear editorials are much more open in this regard than classic runway jobs. Labels like OKYO are looking for characters and authenticity. Those who want to find out more about the common requirements will find details at Model werden große Größen or in the section Curvy Model werden. The most important thing is: posture, expression and professionalism.

Are there any costs involved with a modelling agency?

Serious agencies do not ask for any upfront fees. If you are unsure, you should read the article Model agency pay money? and also find out more about model agencies without fees. An overview of the best known addresses can be found under Top 10 Model Agencies. Those who already know which agency interests them will find valuable tips for the first contact under the topic How to contact a model agency.

More about professional model work: Find out on cmmodels.de/modelagentur/ how we connect models and clients — or apply directly as a model at CM Models.