Model Agency Open Casting: Dates, Preparation and Presentation

An open modelling agency casting is your chance – whether you’ve never stood in front of a camera before or already have some experience. Those wondering if they have what it takes to be a model will receive an honest, professional assessment here, without pre-selection, without being ripped off and without hidden costs. In this guide, you’ll find out everything about the process, the correct preparation and what really happens on an open casting day.

What is an open modelling agency casting?

At an open casting, a modelling agency generally invites everyone to apply. There is no prior filtering based on height, measurements or experience. Everyone – whether 1.60 m or 1.85 m tall, whether a career starter or a career changer – gets the opportunity to present themselves personally. This fundamentally distinguishes the open format from the closed casting, to which only pre-selected candidates are allowed to attend.

Important: A serious open casting costs you nothing. If an agency asks for fees to participate, that is a clear warning sign. Find out in advance whether it is a reputable modelling agency, and read up on what modelling agencies are allowed to charge – and what they are not. A modelling agency without fees is the standard for professional agencies.

Open vs. closed casting compared

Merkmal Offenes Casting Geschlossenes Casting
Zugang Open to all By invitation only
Pre-selection Keine Ja, z. B. nach Größe oder Maßen
Experience required Nein Oft ja
Costs Free (with reputable agencies) Free (with reputable agencies)
Wartezeit Can be longer Mostly short and punchy
Opportunities for Newcomers Sehr hoch Gering

Who should attend an open casting?

The open format is particularly suitable for people who want to find out for the first time whether a career as a model is realistic. You don’t need to meet model measurements and requirements based on glossy magazines. Many successful models were discovered at open castings without ever having stood on a catwalk before. Open castings are also the right first step for curvy models and anyone interested in modelling in larger sizes.

How does an open model casting work?

The process of an open casting usually follows a fixed structure – from the announcement to the final decision. If you know what to expect, you can approach the day more relaxed.

Weeks before the casting date

You will find out about the appointment several weeks in advance via the agency’s website, through social media or via special casting newsletters. Add it immediately to your calendar and prepare early. Read up on how to prepare for a casting properly, and take care of a professional model portfolio in good time, if you already have photos. You can also take part in an open casting without a portfolio – current snapshots taken with a smartphone often suffice as a first reference.

The casting day itself

On the day of the casting, you turn up at the specified time. At large open castings, there may be queues – so allow sufficient buffer time. The process typically consists of three stages:

  • Registration and completion of a short form
  • Polaroid photos or spontaneous shots on site
  • A short personal conversation with a scout or Booker

The conversation is not about catching you off guard. The agency wants to find out who you are, how you move and how you come across on camera. Personality counts at least as much as appearance. If you’re interested in fashion shows and catwalks, feel free to mention it – bookers appreciate clear ideas.

After the Casting

Not every casting ends immediately with an offer or rejection. Sometimes the agency will get in touch within a few days, sometimes it takes longer. Those who receive an offer will be invited to a more detailed discussion, where the next steps as a model will be discussed. Important: A reputable agency will never pressure you to sign immediately.

“The most important thing at an open casting is not perfect looks – it’s the way someone enters the room. Confidence and naturalness don’t replace experience, but they open doors that no portfolio can.”

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Preparation for the Open Casting

Those who prepare make a positive impression. The good news: you don’t need to be a make-up expert or wear an expensive outfit. Authenticity beats perfection. Nevertheless, there are a few points you should keep in mind.

Choosing the right outfit

Wear tight, single-coloured clothing that accentuates your silhouette – no flashy patterns or logos. Women ideally appear in a single-coloured bodysuit or a simple top with jeans; men in a fitted T-shirt and well-fitting trousers. Heeled shoes for women are recommended, but not mandatory.

Photos and documents

If you already have photos, bring them – in printed form or on the tablet. A completed casting portfolio is a bonus, but not a requirement. Current, unedited images in natural light are often preferable to professional glossy photos, as they show how you really look.

Mental preparation

Even if it sounds trivial: sleep well before the casting, eat something and arrive well rested. Nervousness is normal – it shows that the matter is important to you. Also find out about the requirements to become a model, so that you can ask targeted questions during the conversation.

Casting checklist: What you need on the casting day

  • ☐ Bring your ID or passport
  • ☐ Wear simple, tight-fitting clothes
  • ☐ Heeled shoes (women) or flat leather shoes (men)
  • ☐ Have an up-to-date, unedited photo on your smartphone
  • ☐ Bring your model portfolio, if available
  • ☐ Note down your body measurements (height, weight, clothing size)
  • ☐ Have your contact details ready and clearly organised
  • ☐ Plan enough time (including waiting time)
  • ☐ Prepare questions for the agency

Open castings in Germany and internationally

Open castings regularly take place in all major German cities. If you live in the capital, you can directly contact a model agency in Berlin. In the north, model agencies in Hamburg are an option, and in the Rhine-Main area, it’s worth looking for how to become a model in Frankfurt. Internationally there are also opportunities: those with big ambitions can find out about how to become a model in London or how to become a model in New York.

Open castings often take place near major fashion events. Around the Fashion Week Berlin or the Big 4 Fashion Weeks – including New York Fashion Week, Milan Fashion Week, Paris Fashion Week and London Fashion Week – agencies are particularly active in searching for new faces.

Some agencies such as CM Models run their own formats. Find out more about the Casting at CM Models and how to position yourself optimally. Alternatively, you can also apply directly to a top model agency or read up on how you should contact a model agency.

If you are unsure whether you want to pursue modelling as a full-time career or try it out as a side job first, read our guide on modelling as a side job and find out about model salaries. And if you are still unsure whether a minimum height is required: there are also model agencies without a minimum height as well as specialised agencies that accept low minimum heights.

Ready for your first step? Apply now and take your chance.

Frequently asked questions about open model castings

What should you definitely avoid doing at an open casting?

Avoid heavy make-up, overpowering perfumes and over-the-top outfits. Don’t arrive late and switch your phone to silent mode. Equally important: don’t be a quiet mouse. Bookers remember people with presence – not perfect silence.

Do I need a portfolio for an open casting?

No. A professional modelling portfolio is an advantage, but not a requirement. Current, natural photos taken with a smartphone are usually sufficient to make a first impression. The agency typically takes their own Polaroids on site.

How long does an open casting last?

The personal conversation with the Booker usually lasts only five to ten minutes. The total time including waiting time can however last one to three hours depending on the crowd. Plan your day accordingly and bring patience with you.

What happens if I’m rejected at an open casting?

A rejection doesn’t mean the end. Different agencies are looking for different types – what doesn’t fit one agency might be exactly right for another. Use the feedback, improve your preparation with our guide to preparing for a casting, and try again. Many successful models were rejected on their first attempt.