Rebekka Ruétz – So rocks she the Berlin Fashion Week 2019 – CM

She comes, she shows, she captivates – and the Berlin fashion world holds its breath. Rebekka Ruétz is one of the few German fashion designers who do not simply take another catwalk on the Fashion Week Berlin, but instead make a real statement. Her collections polarise, provoke and fascinate at the same time – and that is precisely what makes her unmistakable.

Overview hide

Rebekka Ruétz: The Designer Behind the Brand

The Show: What connects the Berlin Fashion Week with her

Design features in detail: What makes a Ruétz collection

Model on a Ruétz show: What it takes

Checklist: What to pay attention to when applying for a Fashion Week

Frequently asked questions about Rebekka Ruétz and the Berlin Fashion Week

Rebekka Ruétz: The Designer Behind the Brand

Anyone who wants to understand Rebekka Ruétz must know her philosophy: fashion is not a costume, but an attitude. The designer, who grew up in Munich, has deliberately chosen to go against the mainstream. While other labels rely on safe bestsellers, Ruétz consistently follows her own path. Her collections do not emerge from a drawing board, but from a deep understanding of women who do not want to be defined – the modern amazon, as she herself says.

Your training and craftsmanship form the foundation on which every collection stands. Anyone wanting to make their mark in the world of fashion knows: the journey is long. Whether as a designer or a model – the requirements to become a model are as clearly structured as the demands of a successful designer career. Discipline, vision and perseverance are not clichés, but real success factors.

Your unmistakable signature

What makes a Ruétz collection instantly recognisable is the deliberate play with contrasts. Structured shoulder sections meet flowing skirts. Industrial materials combine with fine fabrics. Asymmetry becomes a design principle. This combination of seemingly incompatible elements is no accident, but the result of long creative work – and it works. On the catwalk, her pieces look like living sculptures.

Colour as a means of communication

Ruétz uses colour not decoratively, but narratively. Each collection has its own colour palette that conveys moods. Earthy tones can appear aggressive when combined with sharp cuts. A bright red can simultaneously express strength and vulnerability. This nuanced colour language is one of her greatest strengths – and a reason why international fashion enthusiasts follow her shows, just as they mark the New York Fashion Week dates or the Paris Fashion Week dates on their calendars.

The Show: What connects the Berlin Fashion Week with her

Berlin is no coincidence for Rebekka Ruétz. The city with its raw energy, its contradictions and its openness to the unconventional is the perfect setting for her creations. Although the Big 4 Fashion Weeks in Paris, Milan, London and New York dominate the global fashion press, Berlin has established itself as an independent voice – more rebellious, more accessible, more experimental.

“My clothes shouldn’t make women look more beautiful – they should make them feel stronger. That is a difference that changes everything.”

On the Berlin stage, Ruétz’s concept comes fully to life. Her shows are not just presentations, but staged experiences. The music, the lighting, the order of the outfits – everything is coordinated. Models who wear her pieces must be able to do more than just walk. They must embody the message. Those who want to know how to prepare for such appearances will find valuable tips at preparing for casting.

The audience and the effect

Ruétz shows attract a mixed audience: buyers from international department stores, bloggers, journalists and fashion students sit side by side. This very mix reflects her target audience. She designs not for an elite, but for women with attitude – regardless of age or size. The topic of body diversity is not a marketing gimmick for her, but a lived reality. Anyone who wants to make it in the industry as a model should know that even becoming a model in larger sizes offers real career opportunities today.

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Design features in detail: What makes a Ruétz collection

To make the particularities of her work tangible, a closer look at the elements that run through her collections is worthwhile. The following overview shows the most important stylistic devices and their effect:

Stylistic Device	Description	Effect
Asymmetrical Cuts	Uneven hems, offset seams	Dynamism, movement
Layering	Overlapping fabric layers	Depth, complexity
Structured Shoulders	Emphasised shoulder seams	Strength, presence
Material Mix	Combination of luxurious and industrial fabrics	Tension, contrast
Decorative Details	Embroidery, appliqués, cutouts	Luxury, uniqueness

These elements are not an end in themselves. They arise from Ruétz’s belief that fashion must tell stories. Those who wear her collections wear a statement – and you can feel it.

Textures and Materials

What stands out most is her work with textures. Smooth surfaces clash with rough structures, transparent layers overlay opaque fabrics. This artisanal sense makes the difference between an interesting design and a truly unforgettable garment. The craftsmanship is always at the forefront – a standard that sets Ruétz apart from many fast fashion trends.

Model on a Ruétz show: What it takes

Anyone walking the runway for Rebekka Ruétz needs more than good genes. The pieces are complex, the runway walks often dramatically staged, and the demands on expression and presence are high. Many models prepare specifically for such appearances. Knowing the first steps – from how to walk like a model to model measurements and requirements – is just as important as the personality you bring with you.

Anyone serious about pursuing a career in modelling should arrange for good representation in good time. A model agency in Berlin is often the most direct entry point into the local scene. Alternatively, a model agency in Hamburg or the route of becoming a model in Frankfurt also offer realistic prospects. Those thinking internationally should consider becoming a model in London or becoming a model in New York.

Typical requirements for Fashion Week jobs

Professional portfolio available
Experience on the catwalk
Posture and walk trained
Tolerance for long fittings
Ability to adapt to the style of the collection
Punctuality and professionalism

How to prepare for Fashion Week castings

A casting for a Fashion Week is no ordinary appointment. Designers such as Ruétz are specifically looking for models who can understand and wear their vision. A professional model portfolio for the casting is essential. Those just starting out can get their first impression of how such processes work at the casting with CM Models. It is also important to have a reputable modelling agency by your side – and to know whether a modelling agency charges fees or whether it is a modelling agency without fees.

Checklist: What to pay attention to when applying for a Fashion Week

☐ Up-to-date photos in the model portfolio
☐ Measurements correctly and up-to-date
☐ Agency informed about interest in Fashion Week
☐ Runway training completed
☐ Suitable casting outfits prepared
☐ Information about the collection researched in advance
☐ Availability for fittings and show dates confirmed
☐ Application submitted to the agency

Those who do not pursue modelling as a full-time career should consider whether modelling as a side job could be an option. It is also worth looking at the Top 10 modelling agencies and how to contact a modelling agency properly. For those wondering what the end result might be: The question How much does a model earn? provides realistic insights.

Frequently asked questions about Rebekka Ruétz and the Berlin Fashion Week

What sets Rebekka Ruétz apart from other designers at the Berlin Fashion Week?

Ruétz consistently focuses on an independent visual language that combines strength and femininity. While many designers respond to current trends, she continues to develop her own distinctive visual language – across collections and unmistakable. Her shows are also more staged than those of many competitors.

For which type of woman does Rebekka Ruétz design?

Her collection targets women who see fashion as a means of expression. The concept of the ‘modern amazon’ stands for self-confidence, independence and the courage to stand out. Body diversity plays a conscious role – Ruétz designs not for a narrow beauty ideal.

Where can you buy or experience Ruétz collections?

Alongside the Berlin Fashion Week, where showpieces are presented, the brand is available through selected boutiques and its own online shop. Those who want to experience the pieces live should keep an eye on the dates of the Berlin Fashion Week – as well as the events of the Milan Fashion Week and the London Fashion Week, where international designers take part.

How can I walk in such a show as a model?

The most direct route is through a reputable agency and a strong portfolio. Those just starting out should find out about the requirements for becoming a model and check whether there are also model agencies without minimum size requirements or whether you might be suitable as a curvy model. The first step is to apply – best to do so directly apply now.