Nike Commercial with Lisa and Louisa – Nike Sportswear Factory Store – CM

Two faces, one campaign, one of the most powerful sports brands in the world — when Nike was looking for models for its new commercial who combine energy, authenticity and international flair, the decisions fell on Lisa and Louisa. Find out what lies behind this commission, what makes it so special and what it means for aspiring models here.

Overview hide

Lisa and Louisa: Two models, one big appearance

What makes a Nike job so special

How to start a career like Lisa or Louisa

Overview: Steps to your first big commercial job

What Models Should Know About the Industry

Checklist: How to prepare for your first casting

From Berlin to the world — locations and opportunities

Frequently asked questions about the Nike appearance and modelling careers

Lisa and Louisa: Two models, one big appearance

Nike is no ordinary client — the brand stands worldwide for peak performance, lifestyle and streetwear culture. All the more significant, then, when two models from an agency are specifically chosen for this context. Lisa and Louisa represent the new collection from the Nike Factory Store in the current ad and show how versatile modern sportswear can be worn.

Lisa is no unknown quantity in the industry. She was specially flown in from London to Berlin to take part in this shoot — a strong signal of how in demand she is internationally. Those who want to find out more about how to make it into cities like London or New York themselves should look into the opportunities available when becoming a model in London or becoming a model in New York. Parallel to the Nike campaign, Lisa is currently also working for The Body Shop — her face is on posters in Paris, New York and numerous other cities around the globe.

Louisa, on the other hand, shows what a young career can achieve when talent meets the right agency. She has only recently entered the business — and has already landed a job with one of the world’s most well-known sportswear brands. Exactly this kind of career start is no accident, but the result of professional preparation and having a reputable modelling agency behind you.

“A Nike job isn’t a lucky break. It’s the result of consistent work, the right positioning and an agency that knows who to recommend for which job.”

What makes a Nike job so special

In the modelling business, there are campaigns, and then there are campaigns like this. Nike belongs to the so-called “landmark jobs” — assignments that shape a career, open doors and elevate a portfolio to a new level. Models who stand in front of the camera for Nike send a clear signal to other clients: this model has been booked by one of the most demanding clients in the world.

Sportswear as a styling challenge

Modelling in sportswear sounds easier than it actually is. Unlike high-fashion editorials, it’s not about extravagant poses or dramatic looks — it’s about presence, movement and naturalness. Models have to appear dynamic yet everyday-appropriate in sportswear. This demands a high level of body awareness and the ability to convey energy through the camera. Anyone interested in such jobs should learn early on how to move confidently on the catwalk and train their own body language.

International production, local impact

The shoot took place in Berlin — a city that has long established itself as a European production hub for fashion and advertising. The Berlin Model Agency is a central point of contact for international clients looking for local talents with a global presence. Berlin combines streetstyle authenticity with creative infrastructure — no wonder Nike produces there.

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How to start a career like Lisa or Louisa

Many wonder: What do you need to land in a Nike campaign? The honest answer is: It takes preparation, the right partner and the courage to take the first step. Anyone who meets the requirements to become a model and knows the steps to become a model has a solid foundation.

What really counts as requirements?

Contrary to many stereotypes, there are more opportunities today than ever before. The classic model measurements and requirements are only part of the picture. For sportswear campaigns like Nike’s, presence, fitness, flexibility and an authentic appearance are especially important. Anyone wondering whether their size is a barrier should know: There are model agencies without a minimum height and specialised routes for becoming a model with larger sizes or as a curvy model.

The right start through a casting

A professional casting is the first real test. Who knows how to prepare for a casting and brings along a convincing model portfolio for the casting leaves a lasting impression. At the casting at CM Models, many models have already taken exactly this step — and from this, careers have emerged that are now internationally recognised.

Overview: Steps to your first big commercial job

Phase	Measure	Importance
1. Preparation	Check measurements and photos	⭐⭐⭐⭐⭐
2. Agency search	Find a reputable agency without fees	⭐⭐⭐⭐⭐
3. Application	Submit model portfolio and casting	⭐⭐⭐⭐⭐
4. Development	Build a portfolio, gain experience	⭐⭐⭐⭐
5. Positioning	Develop a specialisation (sport, fashion, etc.)	⭐⭐⭐⭐
6. Big job	Booking through agency recommendation	⭐⭐⭐⭐⭐

What Models Should Know About the Industry

Die Modewelt ist faszinierend — aber sie hat auch Regeln, die man kennen muss. Besonders wichtig: Eine seriöse Agentur verlangt niemals Geld im Voraus. Wer unsicher ist, ob eine Agentur seriös arbeitet, sollte sich informieren, ob eine Modelagentur Geld verlangt — und wenn ja, das als Warnsignal werten. Professionelle Agenturen, wie sie in den Top 10 Modelagenturen zu finden sind, arbeiten auf Provisionsbasis und unterstützen ihre Models ohne Vorabkosten. Eine echte Modelagentur ohne Gebühren ist der Standard im seriösen Business.

Part-time or full-time modelling?

Not everyone starts with a full-time position straight away. Many successful models begin by modeling part-time — building up a portfolio and confidence before taking the plunge into a full-time career. Lisa and Louisa also did not build their careers overnight. Building a stable client base takes time, consistency and the right partners.

Was Models wirklich verdienen

A common topic within the community: What does a model earn? The answer varies greatly — depending on experience, agency, type of job and market positioning. A commercial for a global brand such as Nike lies at the upper end of the scale. Those who actively develop and position themselves through a strong agency can achieve impressive fees in a short period of time.

Checklist: How to prepare for your first casting

☐ Current photos (unretouched, natural light)
☐ Know and have your measurements ready
☐ Prepare a short motivation letter
☐ Create or update your portfolio
☐ Research and contact a reputable agency
☐ Complete online applications carefully
☐ Ensure punctuality and a well-groomed appearance
☐ Practice open, natural body language

From Berlin to the world — locations and opportunities

Berlin is not the only starting point for a successful modelling career. Those living in other cities will find just as many opportunities: The model agency Hamburg is a strong address in the north, and those living in the south or central Germany can find information on becoming a model in Frankfurt. In addition, a look at the important fashion metropolises around the world is worthwhile. The Big 4 Fashion Weeks in Milan, Paris, London and New York are the stages where international careers are launched. The dates of the Paris Fashion Week, the London Fashion Week, the Milan Fashion Week and the New York Fashion Week should be known to every aspiring model. The Fashion Week Berlin is also an important date in the calendar.

Berlin: Sportswear, Streetstyle, Advertising
Hamburg: Lifestyle, Beauty, Catalogue
Frankfurt: Business, Corporate, Fashion
London: High Fashion, Avant-garde
New York: Commercial Advertising, Big Brands
Paris: Haute Couture, luxury brands
Milan: designer fashion, catwalk

Anyone wondering how to best contact an agency will find helpful tips on how to write to a modelling agency. And those who are now ready to take the first step can go ahead and take the next step by applying now.

Frequently asked questions about the Nike appearance and modelling careers

How can you get booked by a brand like Nike?

Nike and similar major clients only book through reputable agencies. The way there is through a convincing casting, a strong modelling portfolio and the development of an authentic look and feel that matches the brand identity. Sportswear clients are particularly looking for natural charisma, agility and a fit, healthy appearance.

Do you need a minimum height to model for Nike?

For classic catwalk jobs there are often minimum size requirements, but for advertising and campaign productions like the Nike Spot the requirements are much more flexible. Anyone who wants to know what minimum sizes modelling agencies require should find out directly – because the requirements differ significantly depending on the agency’s specialisation.

What does a professional modelling agency cost?

A reputable agency costs you as a model nothing upfront. They only earn their commission once you have a job. Anyone who finds an agency that asks for money in advance should question this critically and rather look for a genuine modelling agency without fees. The best agencies invest in their models – not the other way round.

How do I prepare for my first casting?

The key points: current, natural photos, have your measurements ready, a complete model portfolio for the casting and above all a confident, open manner. In-depth tips on how to prepare for a casting will help you make the best first impression. Nervousness is normal – preparation makes all the difference.